The goal of this project is to develop a comprehensive digital marketing strategy for Saamtrek, a new platform by Somatek Corporation Inc., aimed at expanding brand awareness and engaging global Afrikaner and culturally aligned communities. With the official launch of Saamtrek.com imminent, the platform seeks to establish a strong online presence and foster user engagement. The project involves analyzing current digital marketing trends, identifying key target audiences, and crafting tailored marketing campaigns. Learners will apply their classroom knowledge of digital marketing, social media strategies, and cultural engagement to create a cohesive plan. The project will focus on leveraging various digital channels to maximize reach and impact, ensuring that the strategy is both innovative and effective.

The project deliverables include a detailed digital marketing strategy document outlining objectives, target audiences, and proposed campaigns. Additionally, learners will create a content calendar for social media posts and a report on potential digital advertising platforms. The final presentation will summarize the strategy and highlight key recommendations for Saamtrek's successful market entry and growth.