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Tree World Plant Care Products, Inc.
Sechelt, British Columbia, Canada
Alaya Boisvert
She / Her
Chief Operating Officer
(1)
3
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Data visualization Data analysis Market research Marketing strategy
Skills
No skills listed
Details

Tree World Plant Care Products, Inc. is seeking to better understand the market dynamics of its Plantskydd Animal Repellents. The primary goal of this project is to conduct comprehensive user market research focusing on the different formulations of the product and the distinct needs of commercial versus residential users. By analyzing user preferences, usage patterns, and satisfaction levels, the company aims to refine its marketing strategies and product offerings. The project will involve designing and distributing surveys, collecting data, and analyzing the results to identify trends and insights. This research will help Tree World Plant Care Products, Inc. tailor its products to better meet the needs of its diverse customer base, ultimately enhancing customer satisfaction and market reach.

Deliverables

The project deliverables will include a detailed report summarizing the findings of the market research, highlighting key trends and insights. Additionally, a presentation will be prepared to communicate the results and recommendations to Tree World Plant Care Products, Inc. The deliverables will also include raw data sets and visualizations that illustrate user preferences and usage patterns, providing a comprehensive overview of the market landscape.

Mentorship
Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Life on land

About the company

Company
Sechelt, British Columbia, Canada
2 - 10 employees
Agriculture, Environment, Manufacturing, Marketing & advertising, Sales
Representation
Small Business Family-Owned Sustainable/green Rural-Based

First and foremost, Tree World is a family-first company. We take care of our people and make sure they know we have their backs when it comes to dealing with life’s curveballs. We’ve always been committed to providing our customers earth-friendly, plant protection products, thereby helping preserve the planet for future generations.

Claude Boisvert, our president, got Tree World started in 1988, providing corporate clients with tree seedlings used in sales and marketing promotions. While at a Swedish forestry trade show in 1991, he obtained the marketing rights for a Swedish animal repellent: Plantskydd (pronounced “plant-skid” and means “plant protection”), which is now made by our production partners in the USA and sold throughout the US and Canada to protect: gardens, crops, nurseries, woodlots, tree plantations and riparian areas.

Today, Tree World is focused exclusively on providing safe and effective plant protection solutions.

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Computer science & IT
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