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Fertilead
Richmond Hill, Ontario, Canada
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Website development
Skills
design elements and principles blog posts device compatibility branding usability brand identity
Details

The objective of this project is to enhance the visual presentation and usability of the Fertilead website by making light graphic design improvements and uploading pre-written blog content.

Tasks and Activities

Students will:

Upload and Format Blog Posts

  • Receive written blog content from the Fertilead team
  • Upload to the website using the existing platform (e.g., WordPress, Webflow, etc.)
  • Format posts for visual clarity and brand consistency

Design or Edit Website Graphics

  • Create or improve up to 3 visual elements (e.g., icons, banners, infographic-style visuals)
  • Ensure images are properly sized and styled for the website

Light Website Styling Support )

  • Suggest and apply small improvements such as font consistency, spacing, and color adjustments (based on existing brand palette)


Deliverables

By the end of this project, the student will have contributed to improving the visual and content presentation of the Fertilead website. The expected outcomes and deliverables include:

Published Blog Content

  • At least 2 pre-written blog posts uploaded and formatted on the website, aligned with the site's existing design and branding.

Improved Visual Elements

  • Up to 3 updated or newly created graphics (e.g., banners, icons, or layout visuals) integrated into the website for better visual appeal.

Minor Website Styling Adjustments (optional based on student skill)

  • Improvements such as font alignment, spacing consistency, or color harmony that enhance the overall user experience.

Summary Report

A short document summarizing:

  • Tasks completed
  • Graphics designed
  • Web pages updated
  • Optional suggestions for further improvement


Mentorship
Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Richmond Hill, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical
Representation
Minority-Owned Women-Owned Small Business Immigrant-Owned

Fertilead is a Canadian startup focused on improving intrauterine insemination (IUI) outcomes through innovative sperm preparation technology. Our patented device is designed to enhance sperm quality before IUI, offering clinics a reliable, efficient solution while also enabling future use in the comfort of patients’ homes. By bridging clinical effectiveness with user-friendly design, Fertilead aims to make fertility care more accessible, effective, and empowering for couples.