Altvis, Inc. / Woundscan seeks to establish a cohesive and compelling brand identity that resonates across all platforms, including their iOS app, web app dashboard, and public-facing materials. The project aims to create a comprehensive branding guide that encapsulates the essence of Woundscan, ensuring consistency in visual and messaging elements. This guide will serve as the foundation for designing a modern, informative marketing landing page. The landing page should effectively communicate Woundscan's value proposition, highlighting its unique features and benefits to potential customers. By achieving a unified brand presence, Woundscan aims to enhance its market visibility and customer engagement.

The main objective of this project is to establish a strong, professional, and consistent brand identity for Woundscan. In the competitive health-tech space, a trustworthy and clear brand is essential for market adoption. The goals are to translate our mission into a compelling visual identity and create a modern marketing landing page that effectively communicates our value proposition to our target customers in home health and hospital systems. This project will define the look and feel for our entire product suite, ensuring a cohesive user experience across all platforms.

The project deliverables include a detailed branding guide that outlines the visual and messaging standards for Woundscan. Additionally, a fully designed marketing landing page must be created, showcasing the brand's identity and value proposition. The branding guide should cover logo usage, color schemes, typography, and tone of voice, while the landing page should be visually appealing and informative.

Comprehensive Brand Guidelines PDF: A detailed style guide defining logo usage, the official color palette, and typographic rules for the Poppins font family.

Complete Logo & Asset Pack: All logo variations (color, monochrome, icon-only) provided in standard formats (SVG, PNG) for web and print use.

High-Fidelity Marketing Web Page Mockup: A complete, multi-section design for the public marketing website, created in Figma, Sketch, or Adobe XD.

(Stretch Goal) Deployed Landing Page: A simple, responsive, and deployed version of the marketing landing page built on a modern web framework or a platform like Webflow.