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Pilot X Technologies
Lower Sackville, Nova Scotia, Canada
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Market expansion Marketing strategy
Skills
target audience market trend competitive analysis marketing market positioning business strategies business development blueprinting research sales
Details

Pilot X Technologies is seeking to expand its market presence and strengthen its relationships with local small businesses. The goal of this project is to develop a comprehensive business development strategy that will increase user traction and foster valuable partnerships. Learners will analyze current market trends and competitor strategies to identify key growth channels. This project will provide an opportunity for learners to apply their classroom knowledge in business strategy and marketing. The focus will be on creating actionable recommendations for outreach, partnerships, and market positioning, ensuring that Pilot X can effectively engage with its target audience and achieve sustainable growth.

Deliverables

Learners are expected to complete:

  • A business development strategy report that includes:
  • Competitor analysis (local and national)
  • Target audience and user persona research
  • Recommendations for outreach and growth (e.g. social media, cold outreach, community engagement)
  • Partnership strategy for onboarding local small businesses (e.g. restaurants, retail)
  • A list of 10–15 potential local partners with outreach messaging templates
  • A 1-page summary slide deck outlining key findings and recommended next steps
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Lower Sackville, Nova Scotia, Canada
2 - 10 employees
Technology, Transport, trucking & railroad, Clean technology
Representation
BIPOC-Owned Youth-Owned Immigrant-Owned

Pilot X is a tech-powered transportation marketplace helping businesses offer rapid delivery—whether it's clothing, groceries, takeout, or large items like furniture and appliances.

Using AI and smart dispatching agents, we connect local companies with trained drivers in real time—no commissions or hidden fees. From small shops to growing e-commerce brands, we make delivery seamless, scalable, and efficient.

Our goal: to build the world’s largest interconnected transportation marketplace—starting right here in Nova Scotia.