Pilot X Technologies is seeking to expand its market presence and strengthen its relationships with local small businesses. The goal of this project is to develop a comprehensive business development strategy that will increase user traction and foster valuable partnerships. Learners will analyze current market trends and competitor strategies to identify key growth channels. This project will provide an opportunity for learners to apply their classroom knowledge in business strategy and marketing. The focus will be on creating actionable recommendations for outreach, partnerships, and market positioning, ensuring that Pilot X can effectively engage with its target audience and achieve sustainable growth.

Learners are expected to complete:

• A business development strategy report that includes:
• Competitor analysis (local and national)
• Target audience and user persona research
• Recommendations for outreach and growth (e.g. social media, cold outreach, community engagement)
• Partnership strategy for onboarding local small businesses (e.g. restaurants, retail)
• A list of 10–15 potential local partners with outreach messaging templates
• A 1-page summary slide deck outlining key findings and recommended next steps