

Project scope
Categories
Market research Competitive analysis Market expansion Marketing strategySkills
target audience market trend competitive analysis marketing market positioning business strategies business development blueprinting research salesPilot X Technologies is seeking to expand its market presence and strengthen its relationships with local small businesses. The goal of this project is to develop a comprehensive business development strategy that will increase user traction and foster valuable partnerships. Learners will analyze current market trends and competitor strategies to identify key growth channels. This project will provide an opportunity for learners to apply their classroom knowledge in business strategy and marketing. The focus will be on creating actionable recommendations for outreach, partnerships, and market positioning, ensuring that Pilot X can effectively engage with its target audience and achieve sustainable growth.
Learners are expected to complete:
- A business development strategy report that includes:
- Competitor analysis (local and national)
- Target audience and user persona research
- Recommendations for outreach and growth (e.g. social media, cold outreach, community engagement)
- Partnership strategy for onboarding local small businesses (e.g. restaurants, retail)
- A list of 10–15 potential local partners with outreach messaging templates
- A 1-page summary slide deck outlining key findings and recommended next steps
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Pilot X is a tech-powered transportation marketplace helping businesses offer rapid delivery—whether it's clothing, groceries, takeout, or large items like furniture and appliances.
Using AI and smart dispatching agents, we connect local companies with trained drivers in real time—no commissions or hidden fees. From small shops to growing e-commerce brands, we make delivery seamless, scalable, and efficient.
Our goal: to build the world’s largest interconnected transportation marketplace—starting right here in Nova Scotia.