Project scope
Categories
Graphic design Visual artsSkills
brand management graphic design visual storytelling thumbnails promotional materials branding mock upsThe Downtown Stockton Alliance (DSA) is seeking to enhance its visual presence by developing cohesive graphic design materials that align with its existing branding.
The goal of this project is
1) To create visually appealing and consistent design assets that can be used across various platforms to promote Downtown Stockton's vibrant community and events.
2) To create visually interesting mock-ups for any upcoming beautification projects, on an as-needed basis.
3) To create new fliers or materials as needed.
This project provides an opportunity for learners to apply their graphic design skills in a real-world context, focusing on brand consistency and visual storytelling. The team will work closely with DSA's existing brand guidelines to ensure that all materials reflect the organization's identity and values. Tasks will include designing promotional materials such as flyers, social media graphics, and banners; this will also include creation of realistic- looking mock-ups as needed. The project is designed to be completed by a team of graphic design students, allowing them to collaborate and refine their skills in a professional setting.
The deliverables for this project include:
- Revision of certain DSA branding materials, including thumbnails, fliers, etc.
- Addition or creation of new DSA brand materials for special events or projects as needed.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The Downtown Stockton Alliance (DSA) is a public/private partnership uniting almost 1,000 property owners and downtown businesses. The non-profit DSA was incorporated in 1996 as a 501(c)(6) corporation and officially began operations in 1998. Funded by a Property Based Improvement District (PBID) which allows property owners to self-assess on properties and a Business Improvement District (BID) allowing business owners to self-assess their businesses, the Downtown Stockton District was voted into creation in 1997, renewed for a second five-year period in 2002, next for a ten-year period in 2007, and most recently in 2017 for another ten-year period until 2027. Downtown Stockton Alliance (DSA) focuses in five critical areas as determined by the Downtown Management District Plan: Maintenance, Community Ambassadorship, Public Policies, Economic Development, and Marketing.