Downtown Stockton Graphic Design Projects

The Downtown Stockton Alliance (DSA) is seeking to enhance its visual presence by developing cohesive graphic design materials that align with its existing branding. The goal of this project is 1) To create visually appealing and consistent design assets that can be used across various platforms to promote Downtown Stockton's vibrant community and events. 2) To create visually interesting mock-ups for any upcoming beautification projects, on an as-needed basis. 3) To create new fliers or materials as needed. This project provides an opportunity for learners to apply their graphic design skills in a real-world context, focusing on brand consistency and visual storytelling. The team will work closely with DSA's existing brand guidelines to ensure that all materials reflect the organization's identity and values. Tasks will include designing promotional materials such as flyers, social media graphics, and banners; this will also include creation of realistic- looking mock-ups as needed. The project is designed to be completed by a team of graphic design students, allowing them to collaborate and refine their skills in a professional setting.

Boosting Digital Presence for Downtown Stockton Alliance

The primary goals are to: 1) Manage the DSA's social media pages - FB, IG, YT, X, LinkedIn - for a period of 3 - 6 months, maintaining consistency in existing branding and campaigns. 2) Increase followers and engagement on the following platforms especially: YouTube Google Reviews X (formerly Twitter) LinkedIn This will strengthen the organization's online presence and community interaction. We already have a strong IG and FB presence, so we would like to maintain what we have on those platforms, but the other platforms need to grow. For example, our IG and FB have 13,000 followers, but out Youtube channel only has 1,400. We need to capture our existing followers on IG and FB and get them to follow us on other platforms. 3) Efficiently spend the remainder of a $50,000 digital marketing grant that the DSA received. We would like to use it to maximize the number of subscribers on the platforms which need an increase. 4) Work with the DSA to better align templates with DSA branding. Some of the templates are not branded very well, despite being in our colors. 5) Make Downtown's social media pages the most appealing they can be to visitors, residents, businesses, and property owners. 6) Develop IG icons that correspond to the things we do here. This project provides an opportunity for learners to apply their knowledge of digital marketing strategies and social media management. The team will analyze current engagement metrics, identify target audiences, and develop tailored content strategies for each platform. By focusing on consistent and cohesive branding that aligns with the DSA's current branding kit, the project seeks to amplify the Alliance's visibility and influence in the digital space. The project will be completed by a team of marketing students, leveraging their skills in analytics, and strategic communication.

Grant Research and Application for Downtown Stockton Revitalization

The Downtown Stockton Alliance (DSA) - a 501 (c) 6 non-profit - seeks to enhance the vibrancy and safety of the downtown area through various community-focused projects. Our goals for this project are: 1)To identify grant funding for which we are eligible as a 501 (c) 6 and which would support initiatives such as: Sculpture or public art installations Public murals Street and sidewalk planters Holiday decorations Street or sidewalk lighting or lighting hanging from buildings to enhance safety and beauty of the area Pickleball court Dog park Community events Christmas parade Music, theater, film, or art festivals Park enhancement or improvement Downtown trolley Water taxi Pedal boats or other outdoor recreation 2) Apply for 10 - 15 suitable opportunities. This project provides learners with the chance to apply research and grant-writing skills, contributing to the beautification and revitalization of Downtown Stockton.