Strategic Partnerships and Monetization for Cake

The goal is to refine and validate Cake’s monetization strategy with relevant real estate market insights. Identify scalable, high-impact partnerships with real estate stakeholders and local businesses in a specified region (to be advised). Align monetization strategies with stakeholder value-drivers to determine Cake’s licensing / Partnership / sponsorship model.

User Experience Design & Technical Documentation

Improve the onboarding and in-app experience for Cake users, especially for the 55+ demographic. Support the development team by translating UX ideas into actionable use cases. Define how Sasha (the AI assistant) can facilitate user engagement and group formation.

Launch Marketing Strategy for Cake App

The Cake app is gearing up for its launch in September 2025, and the primary goal of this project is to craft and execute a marketing strategy that ensures a successful market introduction. The project aims to identify and engage with potential local business sponsors and strategic partners to enhance the app's visibility and encourage early adoption. By focusing on local businesses, the project seeks to create a network of supporters who can amplify the app's reach within the community. The team will research potential partners, analyze their alignment with Cake's brand values, and develop tailored engagement plans. This project provides an opportunity for learners to apply their marketing knowledge in a real-world context, focusing on strategic partnership development and community engagement.