Pharmacy Helpdesk Optimization & Resource Development
Al Shefa Pharmacy’s customer support team handles high volumes of prescription-related inquiries, from refill statuses to coverage questions, often leading to delays and inconsistent resolutions. . This project engages students in applying best practices—such as clear first-contact resolution (FCR) targets and structured troubleshooting workflows—to enhance the pharmacy’s helpdesk efficiency, customer satisfaction, and documentation quality. .
Designing a Local Marketing Strategy for Abdul Awal Pharmacy
Abdul Awal Pharmacy, a new community pharmacy in Toronto, is seeking an actionable marketing strategy to increase awareness and engagement within its local neighborhood. This project will task students with researching the target community and developing a creative and data-informed launch strategy for one of the pharmacy’s core services (e.g., free prescription delivery, senior support, or health consultations). Single Focus Area: Marketing and community engagement strategy Primary Objective: Use research and design thinking to plan a service-based marketing launch tailored to a Toronto neighborhood demographic
Optimizing Operations & Customer Experience at Abdul Awal Pharmacy
Abdul Awal Pharmacy Services Inc. is a new independent pharmacy in Toronto seeking to optimize its internal operations and customer engagement strategies. This project invites business analysis students to assess existing workflows, identify inefficiencies, and recommend technology-driven or process-based improvements that align with customer needs and business goals.
Data-Driven Insights for Local Pharmacy Marketing
Abdul Awal Pharmacy Services Inc., a new independent pharmacy in Toronto, is seeking data-driven insights to support its marketing and operational decision-making. Students will analyze customer interaction data, demographic information, and digital engagement to identify trends and opportunities. The goal is to use document-oriented databases and the ELK stack to visualize and interpret patterns that can inform strategic outreach, community needs, and service optimization.
Pharmacy Launch Marketing Campaign
Abdul Awal Pharmacy Services Inc., a newly opened independent pharmacy in Toronto, is seeking to raise community awareness and attract new customers. This project invites students to design and execute a creative marketing campaign that highlights the pharmacy's personalized services, community values, and healthcare offerings. The campaign should aim to build local visibility, generate foot traffic, and establish long-term engagement using a mix of digital and in-person strategies.
Website Development
Project title: Al Shifa Pharmacy Digital Revamp – WordPress & eCommerce Integration Project goal: The objective of this project is to redesign and enhance Al Shifa Pharmacy’s existing website to improve user experience, accessibility, and eCommerce functionality. Students will work collaboratively using Agile methodologies to plan, design, and implement a modern website on WordPress integrated with WooCommerce. Key activities include creating intuitive navigation for supplement purchases, implementing a secure prescription upload feature, and ensuring compliance with WCAG accessibility standards. By the end of the project, students will deliver a fully functional, accessible, and mobile-responsive website that better serves our clients in Toronto and the general public.