Abdul Awal Pharmacy Services Inc., a new independent pharmacy in Toronto, is seeking data-driven insights to support its marketing and operational decision-making. Students will analyze customer interaction data, demographic information, and digital engagement to identify trends and opportunities. The goal is to use document-oriented databases and the ELK stack to visualize and interpret patterns that can inform strategic outreach, community needs, and service optimization.

Students will:

• Build a MongoDB database to structure community demographic and pharmacy service data
• Design and implement dashboards using Kibana for real-time marketing insights
• Use Logstash to process sample engagement data (e.g., online interest, flyer response rates)
• Identify key metrics (e.g., geographic interest, service demand) to support targeted marketing
• Deliver a data analysis report with visualizations and actionable business recommendations
• Present final findings to Abdul Awal Pharmacy Services Inc. in a professional presentation