Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Market Research Plan

Conduct secondary research on sustainability trends in packaging within the industry. Develop and distribute a short online survey to a sample audience (provided by the company, if possible). Analyze survey data and compile findings. Benchmark competitors’ packaging practices through publicly available resources. Synthesize insights and recommendations into a comprehensive report.