Amazon Listing Optimization and Marketing Strategy Analysis

Mass Effect Digital is seeking to enhance the visibility and sales performance of several brands on Amazon. The project involves a comprehensive review of the current SEO and marketing strategies employed in Amazon listings. The goal is to identify areas of improvement and recommend actionable strategies to optimize product listings for better search rankings and increased customer engagement. Learners will apply their knowledge of digital marketing, SEO principles, and e-commerce strategies to analyze existing listings, assess keyword effectiveness, and evaluate the overall marketing approach. This project provides an opportunity to work with real-world data and develop skills in digital marketing analysis, critical thinking, and strategic planning. Key tasks include: - Conducting a detailed analysis of current Amazon listings for selected brands. - Evaluating the effectiveness of current SEO strategies and keyword usage. - Assessing the overall marketing strategy and its alignment with brand goals. - Identifying opportunities for improvement and recommending actionable strategies.