

- Location
- Auckland, Auckland, New Zealand
- Bio
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Callum Hey is a strategic leader and technologist, combining deep expertise in fraud risk management with an entrepreneurial drive to create transformative digital experiences. With years of experience leading technology risk initiatives at a major Australasian banking group in New Zealand, Callum is now applying his knowledge of AI-driven analytics and risk prevention to develop an immersive travel and gamification app that redefines exploration through real-time GPS engagement and a competitive, interactive experience.
His passion for innovation and strategic thinking has led him to take bold steps toward entrepreneurial success, positioning this app as a compelling proof-of-concept for investors. By merging interactive gaming mechanics with real-world location intelligence, Callum aims to shape the future of travel engagement, offering users a seamless blend of adventure, strategy, and achievement.
Currently, Callum is focused on refining the app prototype and securing development collaborations. His ultimate vision? To leverage emerging technologies to build smarter, more engaging digital experiences that connect users with the world in dynamic new ways.
Callum is actively seeking partnerships with developers, designers, and investors passionate about next-generation mobile experiences. Connect with him to be part of the journey!
- Companies
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Auckland, Auckland, New Zealand
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- Categories
- UX design Branding & style guides Search engine optimization Mobile app development Artificial intelligence
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Recent projects

Software Development for an Interactive App – MVP Build
1. Implement front-end UI components based on completed wireframes. 2. Develop core game mechanics, including player interactions, challenges, and team-based functionality. 3. Establish backend infrastructure, including authentication, database storage, and multiplayer functionality. 4. Conduct testing and iteration to refine gameplay mechanics and optimize user experience.

Urban Exploration Game Graphics Design
Risk Strata Limited is on a mission to bring our interactive urban exploration game to life through a captivating suite of game graphics. This project challenges learners to creatively blend visual artistry and user experience design to develop a unified visual style that enhances storytelling and deeply engages players. By designing a range of assets—from character concepts and user-interface elements to rich environmental backdrops—the team will create an immersive experience that elevates the game while providing valuable real-world practice for emerging talent. Participants will have the chance to apply and expand their classroom skills, gaining experience that paves the way for successful careers in the gaming industry—all in a supportive, creatively charged environment.

Tourism Adventure Gaming App Prototype
Risk Strata Limited seeks to innovate the tourism experience by developing a cross-platform prototype for a gaming app that combines real-time interactive mapping with engaging gamification features. The goal is to create an immersive experience for users, encouraging exploration and interaction with their surroundings. The app should integrate location-based challenges and rewards, enhancing user engagement and providing a unique way to discover tourist attractions. The project will involve designing and implementing core features such as interactive maps, user profiles, and a points or rewards system. Additionally, the team will conduct a comprehensive analysis of user engagement and feature performance, using data to refine and optimize the app's functionality. This project offers learners the opportunity to apply their knowledge in app development, user interface design, and data analysis, all within the context of a real-world application.

Risk Strata UX Design Project
Tasks & Activities for Learners User Experience (UX) Research & Analysis Conduct user persona development to understand different player types. Map user journey flows across various game modes. Define core UX principles to ensure accessibility and engagement. Wireframe Development Design low-fidelity wireframes outlining core screen layouts. Create high-fidelity prototypes using tools like Figma or Adobe XD. Ensure consistency in UI elements and navigation patterns across all game types. Interactive Storyboarding Develop storyboards for key gameplay interactions , illustrating user choices and feedback loops. Visualize game setup pathways , from joining games to configuring settings. Include animation cues or transition logic for a seamless experience. Usability Testing & Iteration Gather feedback on initial designs from simulated users or test groups. Iterate on layout, accessibility, and engagement mechanics . Provide a final refined version based on testing insights.