- Location
- Sausalito, California, United States
- Bio
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I founded ExtendaTouch, an online service for caregivers. We're inviting more than 53 million unpaid family caregivers to engage in a free, confidential, and secure service to connect caregivers anonymously and provide local resources for more assistance.
Previously, I owned a successful chain of retail stores for 20 years. I founded an online service in 1993 and unified an underserved community whose members found and exchanged critical information with each other. By 1999, over four million members were communicating for five million hours a month. The company went public in 2004.
I created ROI Genius™, an integrated SaaS business process platform, including lead generation, sales, marketing, flexible line-item budgeting, and reporting of activities that we turn into actionable analytics.
- Companies
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Sausalito, California, United States
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- Categories
- Sales strategy Marketing strategy Information technology
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Recent projects

Website Redesign and Relaunch for ROI Genius
This project aims to evaluate and overhaul the existing UX/UI design, identify pain points, and propose actionable improvements to our website. By applying principles learned in your UX/UI design course, your team will conduct user testing, analyze feedback, and develop design enhancements that align with best practices. The goal is to create a seamless and enjoyable user experience that enhances user engagement and satisfaction.

Website Redesign and Relaunch for Caregiving Network
This project aims to evaluate and overhaul the existing UX/UI design, identify pain points, and propose actionable improvements to our website. By applying principles learned in your UX/UI design course, your team will conduct user testing, analyze feedback, and develop design enhancements that align with best practices. The goal is to create a seamless and enjoyable user experience that enhances user engagement and satisfaction. Caregiving Network is a company within our network of companies along with ROI Genius

Enhancing User Experience for GetMentors.ai Mobile App
The current design has received feedback indicating areas for improvement in navigation, visual appeal, and overall user satisfaction. This project aims to evaluate the existing UX/UI design, identify pain points, and propose actionable improvements. By applying principles learned in your UX/UI design course, your team will conduct user testing, analyze feedback, and develop design enhancements that align with best practices. The goal is to create a seamless and enjoyable user experience that enhances user engagement and satisfaction. GetMentors is a client of ROI genius we are working with closely on a consultative basis

Market Expansion Research
We are ready to take our business to the next level. Presently we only exist in a few markets but it’s time to grow! Our company requires some assistance in assessing our customer landscape outside of our current customer base. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.