Brand Awareness Campaign for AssetsWaves

AssetsWaves is a forward-thinking company operating at the intersection of asset tokenization, blockchain, and real estate. As it prepares to launch its Minimum Viable Product (MVP), it seeks a strategic brand awareness campaign to strengthen its digital presence and credibility. This project will leverage the founder’s personal LinkedIn profile and the company’s LinkedIn page and website to build a unified brand that speaks to various stakeholders, including Web3 enthusiasts, the crypto community, real estate investors, and institutional partners. Students will be tasked with developing a comprehensive marketing strategy that enhances brand visibility, positions AssetsWaves as a thought leader in the blockchain space and communicates the company’s mission to democratize access to asset ownership. The campaign will integrate personal branding with corporate messaging to foster trust and engagement within the Web3 ecosystem. Key focus areas will include analyzing market trends, crafting compelling brand messages, and building a multi-channel marketing plan. The project offers students a hands-on opportunity to apply concepts from digital marketing, brand management, and emerging tech communications in a real-world context. The final strategy will ensure message consistency across all platforms while highlighting the company’s innovative use of blockchain technology and its commitment to the crypto and Web3 communities.

Property Listing Website Development for AssetsWaves

AssetsWaves is a next-generation real estate platform that leverages technology to democratize access to property ownership. As the company prepares for its MVP launch and community-building initiatives, it is seeking a dynamic and user-focused website that will serve as a central hub for its brand. This project challenges students to design and develop a responsive, professional website that not only showcases property offerings but also functions as a powerful tool for brand engagement and lead generation. Beyond traditional property listings, the site will feature strategic components such as: Lead Capture Funnels for future investors and property owners (beta testers) A Recruitment Page for early adopters and wealth-makers interested in real estate tokenization An Event Calendar to highlight upcoming events such as Regen Connect and live educational sessions on LinkedIn The website must provide an intuitive user experience across devices and clearly communicate the company’s mission, values, and unique proposition. Students will apply their front-end development skills (HTML, CSS, JavaScript) alongside UX/UI best practices to build a site that is functional, scalable, and optimized for user engagement.