Full-Cycle Web Design & Development Experience

Project Summary Easy Artisan Websites is offering an immersive, hands-on experience for students to develop and launch real-world web design and development projects. These projects will vary between internal initiatives for Easy Artisan Websites and client-based assignments across industries such as healthcare, business, coaching, and other professional service sectors. Each student will take full ownership of a project—handling everything from initial research and planning to final execution and deployment. While students may collaborate on specific tasks, they must be prepared to lead and execute all phases independently, ensuring a well-rounded learning experience. Projects may range in scope, including: Single-page template designs for quick-use layouts. Editing and enhancing existing designs for improved performance and UX. Full-scale website development projects, from concept to launch. This structure reflects the real-world experience of working as a freelancer or in a small agency, where project scope, timelines, and client needs frequently shift. Project Goals The primary goal is to provide students with real-world, full-cycle project experience in front-end web design and development. Each student will: Take ownership of a web project and manage it from concept to completion. Gain experience with various project types, adapting to different design and development needs. Execute key stages, including UX/UI design, front-end development, CMS integration, and testing. Work independently while having the opportunity to consult and collaborate with fellow students as needed. Why Join? This experience offers students: End-to-end project ownership—gain real-world experience managing a project from concept to launch. Exposure to various project types—understand how to adapt to different design and development challenges. Hands-on practice with industry tools—work with Bricks Builder, GoHighLevel, and modern CSS frameworks. A portfolio-worthy project—showcase your skills and execution ability to future employers. Real-world freelancer experience—understand the ebb and flow of web development work in an agency or solo business setting. A mix of independent and collaborative work—build confidence in problem-solving while having access to peer support.

Onboarding Video Series for Women Entrepreneurs

Project Summary: This project seeks a motivated team of learners including a creative female student specializing in marketing and communications to re-create an engaging onboarding video series directed at women entrepreneurs.  The videos will educate and inspire users during their free trial, introducing them to a proprietary website builder platform. By recreating up to 25 short videos (1–7 minutes each—approximately 2 hours of run time), the selected candidate will script, film, and edit screencast videos that align with the brand’s tone and values.  The goal is to create a cohesive and user-focused series to help new users successfully navigate and benefit from the platform. Why Join? This project offers a unique opportunity to work on a high-impact initiative that blends creativity, strategy, and technical skills. As the selected candidate, you will: Build real-world experience in scripting, filming, and editing professional screencast videos. Strengthen your portfolio with a polished onboarding video series. Make a meaningful impact by empowering women entrepreneurs to succeed. Collaborate closely with a supportive team focused on innovation and growth. Project Goals: Develop an onboarding video series that is visually appealing, consistent, and engaging for women entrepreneurs, based on an existing video series that doesn’t align with our brand. Educate new users on the platform’s tools and features to increase free trial success and conversion. Ensure the videos reflect the needs and interests of the target audience.

Comprehensive Business Plan for The Website Membership

Easy Artisan Websites seeks to develop a comprehensive business plan for its flagship product, The Website Membership, an all-in-one website builder and business platform. The goal is to create a detailed and strategic document that can be used to apply for funding opportunities. This project will allow learners to apply their knowledge of business strategy, market analysis, and financial planning. The business plan should address key areas such as market demand, competitive analysis, marketing strategies, operational plans, and financial projections. By completing this project, learners will gain practical experience in crafting a business plan that aligns with industry standards and meets the specific needs of a tech company. The project will involve closely related tasks such as conducting market research, analyzing competitors, and developing financial models.

Social Media Marketing for The Website Membership

Social Media Marketing for The Website Membership Easy Artisan Websites aims to enhance the online presence of its flagship product, The Website Membership by leveraging its social media platforms effectively. The project involves creating engaging social media posts that reflect the company's branding and resonate with its target audience, and scheduling posts into social media scheduling software.  Learners will utilize industry-specific content, strategically chosen keywords, and relevant hashtags to craft posts that capture attention and drive engagement. The goal is to increase brand visibility to attract potential customers by applying classroom type knowledge of building an online business, and specifically how it relates to websites and adjacent subjects. This is a start to finish project for up to 4 learners, each focusing on a specific category of post and creating 20 posts per week for the duration of the work term. The 4 buckets are: Promotional Posts : Highlight products/services. Educational Posts : Share tips or industry insights. Engagement Posts : Polls, questions, etc. Lifestyle Posts : Relate our brand to audience interests. Phase 1: Planning Leverage Brand Guidelines You'll be provided with brand assets (logos, fonts, colors, images) in a shared folder for easy access. You'll receive a quick-reference document summarizing the tone of voice and style  Topic Brainstorming Start by creating a list of post ideas, themes and story arcs within assigned category bucket Phase 2: Content Creation Design Post Visuals Use Canva to create optimized designs (1080 x 1350 pixels for IG, landscape for FB). Create templates for consistency (e.g., “Weekly Tips,” “Founder Updates”, etc.). Write Post Captions Include relevant CTAs (e.g., “Tell us your favorite!” “Share this with a friend!”). Use brand tone—friendly and relatable. Research and Add Hashtags Identify hashtags relevant to IG and Facebook Combine broad hashtags (#SmallBusiness) and niche ones (#YourBrandName). Add location-based hashtags if relevant. Document for future use Collaborate with Founder Share weekly drafts of the posts and receive feedback. Finalize posts for the week by a specific day each week. Phase 3: Scheduling with Metricool Set up posts in scheduling software weekly as posts are approved Use the scheduler to upload posts, visuals, and captions for IG and Facebook simultaneously. Schedule posts three times weekly QA and approval Double-check for spelling errors, broken links, and proper image cropping. Ensure posts are queued with 1week of lead time for flexibility. Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work independently with oversight, contribute creatively, and learn how to create effective social media marketing content from the ground up.