- Location
- Toronto, Ontario, Canada
- Bio
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With over 16 years in the luxury watch industry, I have established myself as Brand Manager for Hamilton watch in Canada, as part of the Swatch Group. I had the opportunity to build a solid reputation and a deep understanding of the requirements of luxury brands while constantly communicating with brands all across Canada, the United States, and Switzerland. Furthermore, I refined my skills and knowledge by pursuing an MBA with the prestigious Australian Institute of Business.
In 2021, I launched Northern Watch Services Inc., a 360° agency dedicated to providing authorized jewellers and luxury brands with industry expertise to strengthen their online presence and in-person activations. Our motto is “Connecting Jewellers with Brands, Watch Enthusiasts, and Corporate Clients.”
Since the creation of Northern Watch Services, we have been privileged to work with industry leaders such as the Swatch Group, Gucci, Movado Group, Messika, Simon G., and many more. - Companies
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Toronto, Ontario, Canada
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- Categories
- Project management Digital marketing Community engagement Marketing strategy Website development
Socials
Achievements
Latest feedback
Recent projects
AR-Powered Virtual Try-On for Shopify
Northern Watch Services Inc. aims to enhance the online shopping experience for watch and jewelry enthusiasts by developing an augmented reality (AR) powered Shopify app. The primary goal of this project is to enable customers to virtually try on products, such as watches and jewelry, directly from their devices. This innovative solution will bridge the gap between physical and online shopping, providing a more interactive and personalized experience. The project will involve creating a seamless integration between the AR technology and Shopify platform, ensuring compatibility with various devices and browsers. By leveraging classroom knowledge in AR development and e-commerce integration, learners will gain practical experience in building cutting-edge retail solutions. The project will focus on user interface design, AR model creation, and ensuring a smooth user experience.
Market Analysis and Strategy Enhancement for WatchDNA.com
Northern Watch Services Inc. seeks to enhance its online educational platform, WatchDNA.com, by conducting a comprehensive market research and competitive analysis. The project aims to identify key differentiators between WatchDNA.com and other online educational platforms focused on watches. By analyzing competitors, the project will extract actionable insights to refine WatchDNA.com's offerings. The goal is to understand the strengths and weaknesses of competitors and leverage this information to improve user engagement and educational content. The project will involve researching current market trends, user preferences, and technological advancements in the online watch education sector. This analysis will help Northern Watch Services Inc. to position WatchDNA.com more effectively in the market.
Work experience
Founder & President
Northern Watch Services Inc.
Toronto, Ontario, Canada
October 2021 - Current
With over 16 years in the luxury watch industry, I have established myself as Brand Manager for Hamilton watches in Canada, as part of the Swatch Group. I had the opportunity to build a solid reputation and a deep understanding of the requirements of luxury brands while constantly communicating with brands all across Canada, the United States, and Switzerland. Furthermore, I refined my skills and knowledge by pursuing an MBA with the prestigious Australian Institute of Business.
Learn more about me.
In 2021, I launched Northern Watch Services Inc., a 360° agency dedicated to providing authorized jewellers and luxury brands with industry expertise to strengthen their online presence and in-person activations. Our motto is “Connecting Jewellers with Brands, Watch Enthusiasts, and Corporate Clients.”
Since the creation of Northern Watch Services, we have been privileged to work with industry leaders such as the Swatch Group, Gucci, Movado Group, Messika, Simon G., and many more.
Some of our services:
Online strategies (E-commerce, Social media, Google ads)
Design and print for in-store visuals (Fabric, Duratran, Window vinyl, catalogues, price lists)
PR & Marketing consulting, pop-up shop and private event activations, social influencers, and partnership opportunities
Photography & Videography, Allow us to showcase the elegance and precision of your products and events
Sales Consulting: Bridging the Gap Between Brands and Jewellers
Out-of-home advertising campaigns (OOH)
COOP opportunities with retailers
Corporate sales focusing on luxury watch and jewelry brands
Founder & Watch Enthusiast
WatchDNA | Where Time Connects Us All logo
Toronto, Ontario, Canada
October 2021 - Current
Building a community of ⏱️ lovers.
Your trusted 📖 directory for All Things Watches.
From collectors to curious minds —we're building a global community of watch lovers. Discover trusted brands, authorized dealers, and the stories behind every tick.
Find out more at WatchDNA.com/Discover
Building a community of ⏱️ lovers. Your trusted 📖 directory for All Things Watches. From collectors to curious minds —we're building a global community of watch lovers. Discover trusted brands, authorized dealers, and the stories behind every tick.
Find out more at WatchDNA.com/Discover
Brand Manager Canada
Hamilton International
Toronto, Ontario, Canada
September 2009 - September 2021
Part of the Swatch Group, the world’s largest watch manufacturer and marketer, I was responsible for the Hamilton Watch brand for the Canadian market combining sales, operations, and marketing strategies to maximize brand awareness and growth potential.
• Increase sales by over 300% over twelve years by developing a qualitative team that supports retail partners across Canada and acquires strategic corporate clients.
• Become the #1 watch brand within the Canadian Aviation industry by partnering with key organizations such as the Royal Canadian Air Forces Snowbirds, Air Cadet League of Canada, Air Transport Association of Canada, Webster Memorial Trophy Competition, David Charles Abramson Memorial Flight Instructor Safety Award, and more.
• Develop successful launch events in Canada’s top 5 key markets to maximize press coverage and grow local brand awareness with end consumers, retailers, and media.
• Recipient of the first Shop In Shop award, recognizing the subsidiaries that install the most brand furniture within 24 months. (60% of the Canadian retailers introduced an SIS to improve brand presence and grow market share).
• Work closely with HQ in Switzerland and the US subsidiary to develop brand awareness in Canada by following guidelines and brand identity.