Brand Refresh for Gilder Consulting Group

Gilder Consulting Group, a nonprofit marketing consultancy, is seeking a brand refresh to enhance its market presence and better communicate its mission and values. The current brand identity has become outdated and does not fully reflect the scope of its work. The goal of this project is to develop a cohesive and modern brand identity that resonates with current and potential clients. This involves analyzing the existing brand elements, identifying areas for improvement, and creating a refreshed brand strategy. The project will provide learners with an opportunity to apply their knowledge of marketing, design, and branding strategies in a real-world context. Key tasks include conducting a brand audit, developing a new logo and visual identity, and crafting updated brand messaging.