Psychometric Software Marketing Strategy and Launch

Psynet Group, an established management consulting firm, is seeking to develop a comprehensive marketing strategy for the launch of its new psychometric software. The project aims to leverage the firm's existing reputation while introducing the software to a broader audience. The challenge is to create a marketing plan that effectively communicates the software's unique value proposition and differentiates it from competitors. The project will involve analyzing current market trends, identifying target demographics, and crafting a compelling marketing message. Additionally, the team will develop a launch plan that includes digital marketing tactics, social media engagement, and potential partnerships. This project provides an opportunity for learners to apply their marketing knowledge and skills in a real-world context, focusing on strategic planning and execution.

Virtual Internship Opportunity: Computer Science

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) computer science students or teams. The primary focus for the student will be: (please include a few examples of technology projects you would like the student(s) to execute during the placement, as exemplified below. Where applicable, please indicate tools/platforms the student(s will be using to complete their work for you.) Application Development - Selecting the best technologies for creating the application or feature (i.e. a real-time chat function); creating a fully-functioning application. Software Architecture Development - Architecting the software of a new product; improving the architecture of an existing system; porting an architecture of one system into another . Application Programming Interfaces - Redesigning an existing API to simplify it; changing API technologies; designing a new API; creating or updating public-facing documentation. Machine Learning Software Solution - Creating a recommendation engine; spotting trends in existing data; spotting anomalies in data sets. Real-Time Data Visualization - Creating a charting system with basic querying functionality; creating a dashboard to visualize key performance metrics of our organization or tool. Project A Psynet Group has a tool called a role mandate. This tool needs to be automated in the following ways: 1. Drop downs for tasks 2. The ability to sort users by the tasks they complete 3. Coordination of decision making rights. When one person indicates that they make, others who are involved in that decision need to have their role mandates updated and receive a notification. This needs to be completed within the Psybil platform. Project B Our assessment platform, Psybil, was written in Jangular 1. We need to update the programming t the most recent technology. We need help coding the old platform in the new language and making the code more elegant. Project C We would like to build a creativity assessment that uses machine learning to score. This requires the machine to categorize responses and qualify exceptional, average and poor responses. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Application Development - For the student(s) to create a fully functioning application. Software Architecture Development - For the student(s) to provide a solution to our architecture issue to ensure optimal performance and sustainability. Application Programming Interfaces - For the student(s) to help us redesign an interface or hep us implement a new API. Machine Learning Software Solution - For the student(s) to help us develop effective machine learning solutions that improve our customers' experience each time they interact with our brand. Real-Time Data Visualization - For the student(s) to help us devise and implement a data visualization system to help our organization derive insights to inform decision-making. Other duties the student may complete could include : (indicate other duties as exemplified below) Assisting with other process improvement projects Unit and integration testing Responding to IT/Service Desk requests We will plan to communicate with our virtual intern using these communication tools: Slack and Email Student's primary contact : (Dave Popple, Managing Director) Secondary contact: (Ricardo Corassa, Director of Technology)