Project scope
Categories
Market research Competitive analysis Marketing strategySkills
target market educational games classroom management strategic marketing value propositions competitive analysis financial literacy marketing planning marketing strategies financial educationMentaMorph, a company specializing in financial education games, aims to expand its reach into the educational sector by developing a targeted marketing plan for schools. The project involves understanding the unique needs and challenges of schools in adopting educational games, identifying key decision-makers, and crafting a compelling value proposition. There are newly 26 states that require a credit in financial education for high school graduation. The goal is to create a strategic marketing plan that effectively communicates the unique benefits of MentaMorph's game-based learning to educators and school administrators. The project will require research into current educational trends, competitor analysis, and the development of marketing strategies that align with school curricula and educational goals. By focusing on schools, MentaMorph seeks to enhance financial literacy among students and establish long-term partnerships with educational institutions.
The deliverables for this project include a comprehensive marketing plan document tailored for schools, which should encompass the following elements:
- A detailed analysis of the target market within the educational sector.
- A list of key decision-makers and influencers in schools.
- A value proposition statement highlighting the benefits of MentaMorph's game-based learning and understanding the unique requirements of schools for teacher tools for classroom management, data feedback for grading, and teacher support
- A set of marketing strategies and tactics specifically designed for school outreach.
- A timeline for implementation and a method for measuring success.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MentaMorph is the only company that provides a financial education game, curriculum and an Educators Program. We are revolutionizing financial literacy education by combining technology, gaming and education in a whole new way. MentaMorph Money is a mobile game and workshops to practice financial decisions where it isn't boring, scary or costly to make mistakes. Users practice financial decisions in rounds like in real life, making multiple simultaneous decisions about income, expenses, assets and liabilities. Income Statements, Balance Sheets and graphs display progress and results and measure improvement. Educational content is paired with the game for participants to quickly and effectively gain distinctions on strategies for financial success.
Our goal is to reduce financial stress by mentally morph millions of minds about money.