Project scope
Categories
Digital marketing Search engine optimization Social media marketing Website developmentSkills
social media target audience text retrieval systems digital content social media strategy website optimization digital marketing user experience (ux) search engine optimization web developmentApply here: https://forms.gle/8Bi8EjiGZiaStcsz8
Alterea is seeking to enhance its digital presence by revamping its website and implementing a new social media strategy. The current website needs an update to improve user experience and ensure it is optimized for search engines, which will help increase visibility and attract more visitors. Additionally, a fresh social media strategy is required to effectively engage with the target audience and promote Alterea's brand across various platforms. This project provides an opportunity for learners to apply their knowledge of web development, SEO, and digital marketing strategies. The goal is to create a cohesive online presence that reflects Alterea's brand values and engages its audience effectively.
- Update the website design to improve user experience.
- Optimize the website for search engines to increase visibility.
- Develop a comprehensive social media strategy.
- Align digital content with Alterea's brand identity.
Apply here: https://forms.gle/8Bi8EjiGZiaStcsz8
The project deliverables will include a revamped website that is both visually appealing and SEO optimized, ensuring improved search engine rankings and user engagement. Additionally, a detailed social media strategy document will be created, outlining platform-specific tactics, content calendars, and engagement plans. These deliverables will provide Alterea with a cohesive digital presence that enhances brand visibility and audience interaction.
- A redesigned and SEO-optimized website.
- A comprehensive social media strategy document.
- Content calendars for social media platforms.
- Recommendations for ongoing digital marketing efforts.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
We are Alterea Inc., an experience design company based in Los Angeles, CA. Through live and digital mediums we create experiences that draw on historical research and emerging art forms to explore and highlight participant agency. Our core team met as undergraduates at the University of Southern California designing experiences that combined immersive theater and interactive gaming.
Agents of Influence is an in-development educational video game to teach students media literacy skills including research, analysis and how to have good conversations. We are seeking a Business Development and Marketing Intern to join our team and support various business development and marketing activities. We’re looking for someone who thinks strategically, has an eye for detail, is creative and a quick learner. This person will gain detailed insight into the high-level decision-making in the commercialization of games and edtech products in a startup. This is a part-time remote unpaid internship with the potential for increased responsibility and pay based on performance.