Project scope
Categories
Communications Market research Customer segmentation Lead generation Marketing strategySkills
value propositions communication business-to-business (b2b) marketing business marketing marketing comprehensive planning lead generation go-to-market strategy packaging and labeling business to businessAs a young company disrupting a traditional category, Maverik’s biggest challenge lies in educating retail buyers and commercial operators about the effectiveness of its NON-TOXIC solution. While consumer benefits are strong, the B2B messaging, go-to-market approach, and value proposition need clearer definition and strategic focus for each industry segment.
The student team will be asked to:
- Evaluate current B2B marketing efforts and assets (packaging, messaging, outreach)
- Conduct industry-specific research to identify the priorities, objections, and decision drivers of each target segment
- Recommend improvements to Maverik’s B2B value proposition and positioning
- Propose marketing tactics and communication tools that can improve outreach, lead generation, and conversion in key sectors
B2B Marketing Strategy Report: A comprehensive plan with recommendations for improving Maverik’s positioning, messaging, and outreach to retail and commercial buyers.
Value Proposition Development: Refined value statements and positioning tailored to target B2B segments (grocery, janitorial, etc.).
Customer Segment Insights: A breakdown of sales opportunities by customer type, with strategic recommendations for prioritization.
Current Practice Review: An analysis of existing B2B marketing and customer management practices with improvement suggestions.
Final Presentation: A summary of key insights and proposed strategies presented to Maverik’s leadership team.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The Maverik Scrubbing Pad is transforming the cleaning landscape by eradicating the need for harsh chemicals. Maverik offers a non-toxic alternative for the most challenging household and outdoor cleaning tasks. Experience effortless cleaning that not only saves you time and money but also contributes to a safer home environment.
All you need is Maverik and Water to complete your chore!