The main objective of this project is to support a newcomer or early-stage entrepreneur in launching or growing their business in the Canadian market, while simultaneously providing students with meaningful, hands-on experience in marketing strategy and brand development.

Through this collaboration, students will apply real-world marketing skills to help the entrepreneur:

• Build or refine their brand identity
• Increase visibility within their target audience
• Understand their competitive landscape and ideal customer
• Plan their outreach and presence for the upcoming year
• Develop strategic, platform-ready content for digital channels

This project is designed to provide mutual benefit:

🧠 For students — portfolio-worthy experience, applied learning, and direct impact

🚀 For founders — practical tools, insights, and momentum to launch with clarity and confidence

The goal is not just to complete tasks, but to co-create an actionable marketing foundation that a passionate, under-resourced founder can use immediately — and build on for long-term success.

Students will collaborate with a newcomer entrepreneur to develop a foundational marketing plan and visibility strategy for their business. The work will be applied, guided by real-world goals, and tailored to the founder’s brand, audience, and market context.

Deliverables include:

1️⃣ Marketing Strategy Document

A clear, actionable strategy outlining the business’s goals, messaging, positioning, and outreach opportunities. This includes suggested channels, brand tone, and recommendations for launch-phase and growth-phase communication.

2️⃣ Market & Competitor Research Report

A short research brief (3–5 pages or slides) analyzing:

• The target audience
• Key competitors in the local or online market
• Cultural or industry-specific insights
• Suggested differentiators and value propositions

3️⃣ Visibility & Events Planning Calendar (12 months)

A simple planning tool for upcoming appearances or outreach, which may include:

• Local markets or pop-ups
• Seasonal campaigns
• Online collaborations
• Strategic holidays or cultural moments to highlight

4️⃣ Social Media Content Package

A curated bundle of 8–10 social media posts (captions + visuals), including:

• Introductory posts
• Founder/brand storytelling
• Promotional graphics or educational content
• Suggested hashtags and posting schedule

5️⃣ Presence Builder Guide

A checklist or short strategy doc with foundational brand visibility actions:

• Google Business setup
• Basic website audit or build support (Wix/Squarespace)
• Suggested community directories or listing platforms
• Intro email/DM templates for collaboration outreach

All work will be presented in a clean, easy-to-use format for the entrepreneur (Google Slides, Canva, PDF, or shared folders), and will serve as tools they can immediately implement to launch or elevate their business.