The main objective of this project is to design a cohesive and user-friendly newsfeed that serves as the central hub of the app, effectively bringing together various elements of the user experience. This newsfeed will display a mix of user-generated content and promotional material in a way that is both engaging and easy to navigate. The primary focus is on maintaining a consistent aesthetic throughout the app, ensuring that all content is presented in a balanced manner that enhances user interaction and overall satisfaction.

Primary Focuses:

1. Cohesive Design: Develop a unified newsfeed that integrates seamlessly with the app’s overall design and structure.
2. Content Balance: Ensure that user-generated content and promotional material are displayed in a way that is engaging without overwhelming the user.
3. User Experience: Focus on creating an intuitive and user-friendly interface that encourages exploration and interaction with the newsfeed.

The completed project ends with a final document sent to the development team so they can start building the new design.

1. Project Plan-

• Create a Seamless City Exploration Experience: Develop a user-friendly and intuitive wire flow for city exploration experiences directly on our platform.
• Ensure Smooth Integration: Design a solution that fits seamlessly into our existing platform and aligns with our city-exploration and technical infrastructure.

1. Review requirements and existing designs- Familiarize themselves with the existing product to understand the requirements, design work, and feedback that already exists, and to identify gaps to be filled in the next stage.

• Refine Design Based on Feedback: Incorporate user testing feedback to improve wireframes and prototypes.
• Ensure Seamless Integration: Verify that the final design aligns with our existing platform and technical requirements.
• Create a flow for uses to book and purchase our experiences in app

1. Finalize- Handoff all deliverables and findings in a package that allows for your work to be easily understood and incorporated into future projects.

Projects typically include 1-2 deliverables plus design recommendations with wireframes/mock ups as the final deliverable. Examples of possible deliverables are included below – please feel free to copy and expand on the descriptions below to fit your specific product/project context and needs.

• Design Audit- audit the current user flow to identify pain points, bottlenecks, and areas for improvement
• Competitive research - analysis of direct or indirect competitors' design strengths and weaknesses, with actionable recommendations
• User research- research plans, screener surveys, user interviews, and/or persona development to better understand users
• Usability testing- summary of key findings and recommendations, or documentation of testing sessions to understand users’ experience of and interaction with your product
• Redesign and/or redesign recommendations- design improved flows for the distinct user types. Workshop ideas and turn those into wireframes or mockups that show exactly how the solution could work
• Prototype- once high fidelity mockups are complete, create a prototype in Figma that can be used to test and validate the designs

[Note the text included below describes Springboard's requirements for collaboration with a design team. Feel free to add additional ways that you plan to support the team as needed]

• Preparation of any relevant resources and assets in advance of the kick off call
• With a regular weekly check-in call
• Reasonably responsive throughout the collaboration to unsure progress is not blocked.
• Allow the learners to share the work they do for us in job search materials