Ranique Mclaughlin
CEO and Founder - She / Her
4
Companies
Categories
Branding & style guides Communications Lead generation Market expansion Sales strategy

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Recent projects

Hidden Gemz
Hidden Gemz
Calgary, Alberta, Canada

Automated Payout System for Hidden Gemz

Hidden Gemz aims to support local businesses by redistributing ticket sales to the businesses visited by ticket holders. The current manual payout process is inefficient and time-consuming, necessitating the development of a robust, automated system. The goal of this project is to design and implement a software solution that automates the distribution of funds to each business based on ticket sales. This system should ensure accuracy, transparency, and timely payouts, enhancing the financial operations of Hidden Gemz. The project will involve software development with a focus on fintech solutions, allowing learners to apply their classroom knowledge in real-world financial technology applications. Key tasks include designing the system architecture, developing the software, and testing the payout automation process.

Matches 0
Category Software development + 2
Open
Hidden Gemz
Hidden Gemz
Calgary, Alberta, Canada

UI/UX Design Project | updating dashboard for business owners

The goal of this project is to design a user-friendly onboarding experience and a comprehensive dashboard for local businesses on the Hidden Gemz platform. The solution will guide business owners through the process of setting up their business profiles and managing their information seamlessly. This includes inputting essential details such as their business address, tags, contact information, ticket inclusions, package values, operating hours, and availability. The design will also feature a central hub for notifications, payouts, and management to ensure a cohesive and well-organized experience for business owners. This will be created for a desktop environment. Improved User Experience: The onboarding process should be intuitive, guiding business owners through each step with clear instructions. Business owners should be able to quickly enter and update their information without assistance. Efficient Information Management: Business owners should have a clear and organized way to manage their data, including contact information, business hours, ticket details, and availability, directly from their dashboard. Increased Engagement: The redesigned dashboard should encourage business owners to engage more frequently with the platform, stay informed about their notifications, and manage their payouts effectively. Consistent Design and Branding: The onboarding screens and dashboard should align with Hidden Gemz overall branding, providing a consistent look and feel across all touchpoints - Branding colors from logo, Primary font: poppins

Matches 1
Category UI design + 1
Open
Hidden Gemz
Hidden Gemz
Calgary, Alberta, Canada

Sales Process Optimization

The purpose of this project is to optimize our sales process to improve return on investment (ROI) and enhance overall operations. Students will assess our current sales strategies, identify bottlenecks, and create targeted outreach methods to increase ticket sales.  Key steps include: Evaluating the current sales process by consulting with potential users and reviewing existing Hidden Gemz frameworks. Researching best practices in industry sales processes, lead generation strategies, and effective outreach methods. Recommending strategic outreach methods to increase ticket sales, which may include ads, social media campaigns, digital boards at events, and other promotional activities. Documenting all strategies and sales processes to provide a clear framework for implementation and future improvements.

Matches 2
Category Market research + 3
Closed
Hidden Gemz
Hidden Gemz
Calgary, Alberta, Canada

Market Expansion Research

The main objective of this project is to develop a comprehensive market expansion strategy for Hidden Gemz. Students will analyze the current event marketing strategy and explore opportunities to scale and replicate the Hidden Gemz model in new cities. By the end of the project, students are expected to present a feasible plan for market expansion, including strategic recommendations, partnership frameworks, and implementation plans.

Matches 2
Category Market research + 3
Closed