Social Media Engagement and Growth Strategy
Project scope
Categories
Graphic design Branding & style guides Digital marketing Lead generation Social media marketingSkills
social media target audience social media engagement social media analytics social media contentThe main goal for the project is to create engaging social media content, develop an engagement strategy, and grow the following for Building Better Mindsets. This will involve several different steps for the learners, including:
- Researching the target audience and understanding their preferences and interests.
- Creating a content calendar with engaging and relevant posts for different social media platforms.
- Developing a strategy to increase engagement through likes, comments, and shares.
- Utilizing analytics to track the growth of the following and the effectiveness of the engagement strategy.
- Collaborating with the company to align the content and engagement strategy with the overall mission and values of Building Better Mindsets.
By the end of the project, learners should complete the following tasks:
- A content calendar with at least 6 months of scheduled posts for various social media platforms.
- An engagement strategy outlining specific tactics to increase likes, comments, and shares.
- A report analyzing the growth of the following and the effectiveness of the engagement strategy using social media analytics.
- A presentation to the company outlining the content calendar, engagement strategy, and results of the social media growth.
We prioritize practical support to empower learners in completing their projects effectively. Our team offers targeted guidance and mentorship, maximizing the impact of every interaction without overwhelming time investment. We provide access to cost-effective tools and technologies tailored to startup budgets, ensuring learners can execute their marketing strategies efficiently. Additionally, we curate accessible data sources and insights, equipping learners with essential information to make informed decisions within their budget constraints. Our approach optimizes resource utilization while fostering learning and growth within the startup ecosystem.
About the company
Building Better Mindsets is dedicated to helping caregivers, educators, support workers and child care professionals prioritize their own well-being so they can better support the children in their care. We believe that children thrive when cared for by emotionally regulated, self-aware adults, and our workshops provide the tools to make that possible.
Through creative, self-reflective workshops, we guide caregivers in managing stress, building emotional resilience, and fostering a growth mindset—ultimately enhancing their ability to create nurturing and emotionally safe environments for children.
Our work has made an impact across Northwestern Ontario, including Fort William First Nation, Atikokan, Fort Frances, Pic Mobert Reserve, Rocky Bay Reserve, Thunder Bay, and beyond. Built on word-of-mouth recommendations, our programs are recognized for fostering connection, creativity, and personal growth among caregivers and organizations.
As we expand, we are looking to enhance our online presence, amplify our reach, and establish a strong, recognizable brand—so more caregivers can benefit from our transformative approach.