Logo Redesign

Our company has been in business for over 5 years. We would like to update and revamp our existing brand to attract more customers. We would like to work with students to develop a new logo that aligns with our company’s mission and story while providing an appealing design for users. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Brainstorming logo ideas that suit our company and providing justification for each idea. Designing and testing the best logos to garner input. Refining and improving logos based on feedback. Bonus steps in the process would also include: Developing a finalized logo for implementation.

Competitive Landscape Analysis for Westmore Marketing and Design

Westmore Marketing and Design seeks to understand its position within the industry by analyzing its competitive landscape. The project aims to identify key competitors, assess their strengths and weaknesses, and evaluate their market strategies. By conducting this analysis, learners will apply their marketing and research skills to gather data on competitors' offerings, pricing, branding, and customer engagement tactics. The goal is to provide Westmore with a comprehensive understanding of the competitive environment, helping them to refine their strategies and identify opportunities for differentiation. This project will involve tasks such as data collection, SWOT analysis, and strategic recommendations, all of which are closely related and manageable within the given timeframe.