Social Media Strategy and Content Creation for Bao Journey Bakery

The Bao Journey Bakery aims to enhance its social media presence to attract more customers and engage with its community. The bakery currently has a minimal presence on platforms like Facebook and Instagram, which limits its ability to reach potential customers and showcase its unique offerings. The goal of this project is to develop a comprehensive social media strategy that aligns with the bakery's brand identity and business objectives. The project will involve researching current social media trends, analyzing competitors, and identifying target audiences. Learners will create a content calendar and design engaging posts that highlight the bakery's products, promotions, and events. This project provides an opportunity for learners to apply their knowledge of digital marketing and social media management in a real-world setting.