Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Community Engagement and Activation Strategy

SaveAway®️ aims to enhance its community engagement by converting community members into active users and advocates of its platform. The project focuses on developing a comprehensive marketing and customer success strategy tailored to the needs and preferences of the target audience. The goal is to identify effective communication channels and messaging that resonate with potential users, encouraging them to explore and utilize the platform's features. By leveraging classroom knowledge in marketing principles and customer relationship management, learners will analyze current community engagement efforts and propose innovative solutions to increase user activation. The project will involve researching best practices in community engagement, identifying key performance indicators, and designing a plan that aligns with SaveAway®️'s brand values and objectives.