

- Location
- Toronto, Ontario, Canada
- Bio
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Shevonne Chin is a visionary entrepreneur and the driving force behind FLIK FX, a trailblazing company transforming the advertising industry through cutting-edge drone technology. As Canada’s first woman swarm drone pilot, Shevonne has broken barriers and pioneered the use of drones for aerial advertising, offering brands an innovative way to command attention in the sky.
With a background in business management and a passion for storytelling, Shevonne founded FLIK FX to redefine how brands connect with audiences. Under her leadership, the company has achieved numerous accolades, including recognition as a leader in sustainable advertising solutions. FLIK FX combines advanced technology with creative expertise to deliver breathtaking aerial displays that elevate brand visibility, leaving a lasting impression on audiences.
Beyond her role as a CEO, Shevonne is deeply committed to fostering diversity and inclusion. She actively mentors individuals with challenged or criminal backgrounds, providing mentorship, job training, and opportunities for personal growth through her work with Prison Ministries.
Shevonne’s innovative approach, community focus, and relentless pursuit of excellence have positioned FLIK FX as a trusted partner for businesses seeking bold, impactful advertising solutions. She continues to push boundaries, inspire change, and revolutionize the future of advertising.
- Companies
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Toronto, Ontario, Canada
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- Categories
- Advertising Marketing strategy Social media marketing Marketing analytics
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Recent projects

Flik FX Community Bond Framework and Investor Readiness Analysis
Flik FX is exploring the potential of community bonds as a means to engage local investors and fund community-centric projects. The company seeks to establish a legal framework for these bonds and assess their attractiveness to potential investors. The project aims to provide a comprehensive analysis of the legal requirements and investor readiness for community bonds. Students will research existing legal frameworks, identify key regulatory considerations, and evaluate investor interest and potential barriers. The goal is to equip Flik FX with a clear understanding of the steps needed to implement community bonds effectively, ensuring compliance and maximizing investor engagement. - Research existing community bond frameworks and legal requirements. - Identify key regulatory considerations for implementing community bonds. - Evaluate potential investor interest and identify barriers to investment. - Provide recommendations for Flik FX to establish a compliant and attractive community bond offering.

Forensic Financial Analysis and Future Projections for Flik FX
Project Title: Forensic Financial Analysis for Flik FX Objective: Flik FX, a company specializing in visual effects, seeks a detailed forensic financial analysis to ensure financial transparency and accuracy. The project aims to identify any discrepancies in past financial records, assess the company’s financial health, and provide a clear financial projection for the upcoming fiscal year. Learners will analyze historical financial data, identify trends, provide recommendations for improvements, and ensure the financial records are audit-ready. This comprehensive analysis will culminate in a final report that outlines findings, financial projections, and strategic recommendations. Learners' Expected Tasks and Deliverables: 1. Historical Financial Data Review & Forensic Analysis: Tasks: Data Collection: Gather all historical financial records since the inception of Flik FX, including: Bank statements for all business accounts (checking, savings, etc.) Invoices (sales, purchases, expenses) Expense receipts (for operational and business-related expenditures) Tax filings and returns for each year. Payroll records (wages, bonuses, and benefits) if applicable. Credit card statements, loan documentation, and financial agreements. Review and Classification of Transactions: Categorize all income, expenses, and business transactions into logical categories such as: Operational expenses (rent, utilities, etc.) Business development (marketing, branding, etc.) Cost of goods sold (materials for drone shows or fireworks displays) Capital expenses (equipment, vehicle purchases, etc.) Loans or debt repayment Ensure consistency and accuracy in these categories. Forensic Analysis of Financial Data: Examine the financial records for discrepancies , including: Unexplained transactions Double entries or missing entries Transactions that don't match supporting documentation (receipts, invoices) Inconsistencies between bank statements and internal records. Identify any potential fraud , mismanagement, or accounting errors. Deliverables: A Forensic Financial Analysis Report , detailing any discrepancies, missing transactions, or unusual entries. A summary of findings , explaining any financial irregularities and their potential impacts. 2. Financial Trend Analysis & Health Assessment: Tasks: Trend Identification and Financial Analysis: Review the categorized financial data to identify trends in revenue, expenses, and profitability over time. Use financial ratios and key metrics to assess the financial health of the business: Profit Margin : Profitability over the years. Liquidity Ratios : Short-term financial health, including current ratio and quick ratio. Debt Ratios : Evaluate the amount of debt the company carries relative to its assets or equity. Efficiency Ratios : How well the company is utilizing its assets to generate revenue (e.g., asset turnover ratio). Comparative Analysis: Compare the company’s performance with industry benchmarks or competitors to identify strengths or weaknesses in key financial areas. Deliverables: A Financial Health Assessment Report , with an analysis of key financial metrics, liquidity, profitability, and debt. Graphs and charts to visually represent trends and financial performance over time. 3. Financial Projection for the Upcoming Fiscal Year: Tasks: Revenue & Expense Forecasting: Based on historical data and trends, forecast expected revenue for the upcoming year, considering seasonal factors, market conditions, and business goals. Estimate expenses across key categories and provide projections for cost increases or savings based on past performance and anticipated changes (e.g., new equipment, staff hiring). Cash Flow Projection: Create a cash flow forecast to predict the inflow and outflow of cash over the next fiscal year. Consider timing for payments, collections, and large expenditures. Identify periods of potential cash shortages or surpluses and propose strategies to address them. Scenario Planning: Develop different scenarios based on factors such as increased sales, new business contracts, or potential risks (e.g., economic downturns, new competition). Use sensitivity analysis to assess how these variables could impact the financial performance (e.g., changes in revenue, unexpected expenses). Deliverables: A Financial Projection Report for the upcoming fiscal year, detailing projected revenues, expenses, profits, and cash flow. Sensitivity analysis and scenario planning for various risk factors. 4. Strategic Financial Recommendations: Tasks: Recommendations for Financial Improvement: Based on the forensic analysis and financial health assessment, identify areas where Flik FX can improve profitability or reduce costs: Expense reduction : Identifying and cutting unnecessary expenses. Operational efficiency : Streamlining operations or renegotiating contracts to reduce costs. Revenue enhancement : Identifying opportunities for revenue growth or diversification. Suggest ways to improve the company’s cash flow , such as adjusting payment terms, improving invoicing processes, or reducing uncollected receivables. Recommendations for Financial Controls: Suggest improvements to internal controls to prevent future financial discrepancies or errors. Provide audit-ready processes , ensuring that records are easily accessible and organized in the event of an audit. Recommend methods for ongoing financial monitoring and regular internal reviews to maintain financial health. Deliverables: A strategic recommendations report , offering specific steps to improve profitability, reduce costs, and enhance cash flow. Suggestions for improving internal financial controls and audit readiness. 5. Final Walkthrough & Overview: Tasks: System Walkthrough: Provide a final walkthrough for Flik FX’s team on how to implement the new financial system, using the reports and recommendations provided. Show how the company can track receipts and expenses , monitor cash flow, and maintain regular financial reporting. Provide training or instructions on financial forecasting and managing tax compliance . Audit-Readiness Assurance: Ensure the company’s financial records are organized and ready for potential future audits. Create an audit checklist to help Flik FX prepare for possible government or financial audits. Deliverables: A final walkthrough presentation or guide for the team on how to implement the system and track finances. An audit checklist and final report on audit-readiness.

Website Hosting Platform Migration for Flik FX
Project Title: Flik FX & FlickFireworks Website Update and Professional Video Integration Objective: Flik FX requires a comprehensive update to its website, including the integration of professional videos and aesthetic improvements to ensure an engaging, polished, and high-performance website. While FlickFireworks has already undergone a recent redesign, it still requires minor fine-tuning to improve its professional appearance. The goal is to ensure that both Flik FX and FlickFireworks represent the brand in the most polished way, showcasing both products and services effectively. The project will focus on enhancing user experience through improved design and integrating compelling video content to attract more customers. Project Tasks: Website Update for Flik FX : Review the current design and functionality of the Flik FX website to identify areas for improvement, particularly in user experience (UX) and design. Implement new design elements, such as: Updated graphics to reflect a modern, sleek look. User-friendly navigation to ensure customers can easily navigate between services (fireworks and drone shows). Video Integration : Integrate high-quality videos showcasing drone light shows, fireworks displays, and customer testimonials to elevate the presentation of Flik FX’s services. SEO Optimization : Ensure that the new design does not negatively impact SEO rankings, and make improvements where necessary (meta tags, content structure, internal linking). Mobile Optimization : Ensure that the site works seamlessly on mobile devices, as a large portion of users access websites via smartphones. Minor Fine-Tuning of FlickFireworks : Perform a UX/UI audit to ensure the site is visually aligned with the professional, sleek image Flik FX aims to convey. Update content layout and design elements to enhance the aesthetic without needing a full redesign. Ensure that the product pages are visually appealing, easy to navigate, and optimized for conversion (e.g., product display, CTA buttons, easy checkout). Implement or refine video content to showcase fireworks displays, product features, or customer feedback in a professional manner. Ensure the videos are optimized for fast loading times and high resolution. Test the website’s speed and performance and resolve any issues. Professional Video Production & Integration : Create New Videos : Work with a video production team or use in-house footage to create high-quality videos that: Highlight Flik FX’s drone shows. Showcase fireworks displays and their different applications. Include testimonials or behind-the-scenes footage that enhances brand authenticity. Include professional voiceovers or music that matches the tone and style of Flik FX. Integrate Videos into Both Websites : Add videos to homepage hero sections for Flik FX and FlickFireworks. Use videos on product and service pages, highlighting the experience and providing a call-to-action. Ensure videos load quickly and do not affect the site’s performance or user experience. Usability & Conversion Optimization : Conversion Rate Optimization (CRO) : Improve the user journey with new CTAs (Calls to Action), streamlined forms for booking or purchasing, and a simplified checkout process. Integrate Testimonials : Create a dedicated section for customer testimonials (with video or text reviews) to build trust and encourage more conversions. Clear Service Differentiation : On Flik FX’s homepage, clearly differentiate between services for fireworks and drone shows, and create an intuitive flow to direct customers to the appropriate section. Training Resources for Content Management : Admin Training : Create an easy-to-follow guide or video tutorial for internal teams to manage updates on the website (for adding products, services, blog posts, etc.) to ensure long-term success and autonomy after the project is completed. Best Practices for Video Content Management : Train the team on how to upload and optimize videos, and ensure they understand best practices for video SEO (titles, descriptions, tags). Deliverables: Website Design Enhancements for Flik FX: Updated homepage with improved graphics and layout. Refined navigation structure for easier user flow. Fully optimized and updated mobile experience. New professional video integrated into homepage and service pages. Minor Fine-Tuning for FlickFireworks: Polished and updated design elements for FlickFireworks. Optimized product pages with CTAs and video content integration. Website speed and performance improvements. Professional Video Content: 2-3 high-quality promotional videos for Flik FX (drone shows, behind-the-scenes, fireworks services). 1-2 customer testimonial videos or video clips. Integration of videos into both websites (Flik FX and FlickFireworks). Usability and Conversion Optimization: Improved conversion funnel with optimized forms and CTAs. Clear sections that differentiate services for better user guidance. New testimonials section with integrated reviews. Training Materials: User guide for content management. Video tutorials on video upload and optimization. Internal documentation on best practices for website management. Timeline: Week 1-2 : Complete website review, identify pain points, and start planning design and video production. Begin filming/editing videos for Flik FX and FlickFireworks. Week 3-4 : Implement the updated designs on Flik FX’s website and fine-tune FlickFireworks. Integrate videos and ensure proper video SEO and optimization. Week 5 : Final testing and debugging of both websites (speed, performance, functionality). Launch the final versions of both sites. Complete all training materials and handover.

Flik FX Community Bond Investment App
Flik FX aims to create a dynamic and engaging mobile application to facilitate the raising of $1 million through community bond investments. The project involves designing and developing a live, branded, and gamified app that will attract and retain potential investors by providing an interactive and user-friendly experience. The app should incorporate elements of gamification to motivate users to participate and invest, such as leaderboards, achievement badges, and investment milestones. The project will require learners to apply their knowledge of app development, user interface design, and gamification strategies. The goal is to create an app that not only meets the fundraising target but also enhances Flik FX's brand presence and community engagement.