Building an Engaging Instagram Presence for Luminelle Beauty

Luminelle Beauty is a clean skincare brand with a cozy, minimalist philosophy focused on sensitive and barrier-prone skin. This project aims to establish a compelling and consistent Instagram presence that reflects the brand’s values, increases visibility, and builds authentic connections with its target audience. Students will apply their knowledge of digital marketing, branding, and social media strategy to develop and execute a content plan tailored to Luminelle Beauty’s aesthetic and mission. Through competitor analysis, trend research, and brand immersion, learners will craft a cohesive Instagram strategy supported by engaging visual content and growth tactics. By the end of the project, students will have created a ready-to-launch Instagram content calendar and a library of posts that align with the brand's voice and visuals, while contributing to the long-term growth of a mission-driven small business. Key Goals: Analyze Luminelle Beauty’s brand identity, mission, and target audience. Develop a strategic 30-day Instagram content calendar. Design visually cohesive and engaging posts that reflect the brand’s minimalist and nurturing aesthetic. Recommend and apply organic growth tactics to increase reach, follower engagement, and brand awareness.