Zappy Books Digital Marketing Strategy Enhancement

Zappy Books, a company specializing in bookkeeping solutions, seeks to enhance its digital marketing strategy to increase brand awareness and customer engagement. The project involves analyzing current digital marketing efforts, identifying areas for improvement, and proposing actionable strategies. The team will focus on leveraging social media platforms, optimizing content for search engines, and exploring new digital marketing channels. The goal is to create a comprehensive digital marketing plan that aligns with Zappy Books' brand values and targets its key demographics. This project provides an opportunity for learners to apply their knowledge of digital marketing principles, data analysis, and strategic planning in a real-world context. Key tasks include: - Conducting a SWOT analysis of Zappy Books' current digital marketing efforts. - Researching and identifying emerging trends in digital marketing relevant to the book industry. - Developing a strategic plan with clear objectives and tactics to enhance digital presence.

Zappy Consults Website Revamp

Zappy Consults, a management consulting firm, aims to enhance its digital presence by revamping its existing website. The current website, while functional, lacks modern design elements and user-friendly features that are crucial for improving customer engagement and satisfaction. The goal of this project is to redesign the website's user interface to make it more visually appealing and intuitive, thereby improving the overall user experience. The project will focus on updating the website's layout, enhancing navigation, and ensuring mobile responsiveness. This will provide learners with an opportunity to apply their knowledge of web design principles, user experience (UX) design, and front-end development skills. The project will be completed by a team of learners from a web development program, ensuring a cohesive approach to the tasks involved.