Ontario Market Entry Strategy Development

PharmaServ, an innovative healthcare technology company, is expanding its operations into the Ontario market. The project aims to develop a comprehensive market entry strategy by leveraging data analysis and market research. The team will focus on identifying potential partners, decision-makers, and opportunities within hospitals, clinics, CROs, and health innovation hubs in Ontario. The project will involve organizing and analyzing lead and contact data from CRM systems and spreadsheets, as well as conducting targeted research to support PharmaServ's outreach and business development initiatives. This project provides an opportunity for learners to apply their classroom knowledge in business development, data analysis, and strategic planning within the healthcare technology sector.

PharmaServ Ontario Launch: Lead Segmentation & Strategic Outreach Project

PharmaServ, an innovative healthcare technology company, is expanding its operations into the Ontario market. This project focuses on supporting a targeted portion of our market entry strategy by applying real-world skills in CRM optimization, lead segmentation, and strategic outreach planning. Learners will play a vital role in helping us identify and organize high-potential contacts across hospitals, clinics, CROs, and health innovation hubs in Ontario. Using spreadsheets and CRM systems, the team will segment leads based on predefined criteria and conduct focused research to support outreach efforts. This is a high-impact opportunity for students to apply their skills in business development, data analysis, and strategic research, while contributing to a live project in the healthcare tech sector. The scope has been refined to focus on clear, achievable tasks that offer real value to both the students and PharmaServ.