Ziefah Health is launching a new podcast titled "The Empathy Protocol," aimed at exploring how empathy reshapes systems, strengthens relations and drives personal growth through deep conversation. The goal of this project is to design and execute a buzzworthy social media campaign that effectively promotes the podcast's launch. The campaign should engage potential listeners, create anticipation, and drive subscriptions across various social media platforms. Learners will apply their knowledge of digital marketing strategies, content creation, and audience engagement to develop a cohesive and creative campaign. The project will involve researching target audiences, crafting compelling messaging, creating marketing collateral and selecting appropriate social media channels to maximize reach and impact. The team will also analyze current trends in podcast promotion to ensure the campaign is innovative and relevant.

The deliverables for this project include a comprehensive social media campaign plan, a content calendar outlining scheduled posts, and a series of engaging multimedia content pieces such as graphics, videos, and written posts. Additionally, the team will provide a report detailing the campaign's strategy, target audience analysis, and expected outcomes. A final presentation will summarize the campaign's execution plan and anticipated impact on podcast awareness and listener engagement.