Achieving Abilities, LLC aims to increase website traffic and engagement from two primary audiences: families with children with autism seeking services and Board Certified Behavior Analysts (BCBAs) looking for employment opportunities. The project focuses on improving the website's search engine visibility, particularly in Utah, and enhancing user interaction on the site. The goal is to optimize the website for search engines to attract more visitors and encourage them to explore the site further, fill out forms, and engage with available content. This project provides an opportunity for learners to apply their knowledge of digital marketing, SEO strategies, and user experience design. The tasks are closely related and can be completed by a team of learners from a digital marketing or web development program.

The deliverables for this project include a comprehensive SEO audit report with step-by-step (easy to follow) recommendations for improving search engine rankings, particularly in Utah. Additionally, the team will develop a user engagement strategy to increase interactions on the website, such as form submissions and page views. The project will also deliver a set of optimized web pages and content tailored to the target audiences, ensuring a more engaging and informative user experience.