Achieving Abilities, LLC is seeking to enhance its online presence by increasing traffic to its social media accounts. The company recognizes the importance of a strong social media strategy in reaching a broader audience and engaging with its community. The project involves a comprehensive analysis of current social media platforms, including Facebook, Instagram, TikTok to identify strengths and areas for improvement. Learners will apply their knowledge of digital marketing and analytics to assess engagement metrics, audience demographics, and content performance. The goal is to develop actionable strategies that can be implemented to boost traffic and improve overall social media effectiveness. This project will allow learners to apply classroom knowledge in digital marketing, data analysis, and strategic planning.

The deliverables for this project include a detailed report and a presentation. The report will outline the analysis of current social media performance, including key metrics and insights. It will also propose specific strategies and action plans to increase traffic. The presentation will summarize the findings and recommendations, providing a clear and concise overview for Achieving Abilities, LLC to consider for implementation.