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Market research Customer segmentation Digital marketing Sales strategy Marketing strategySkills
target audience strategic marketing market analysis commercial cleaning marketing comprehensive planning sales strategy scalability business development promotional strategiesGroupe Schekina Inc. is seeking to enhance its market presence and drive growth by developing a strategic marketing and sales plan tailored to its current growth stage and service diversification.
The company aims to promote three key service lines: franchise acquisition support, immigrant entrepreneurship training, and home care and residential/commercial cleaning services.
The project will involve analyzing the current market landscape, identifying target customer segments, and crafting a professional, scalable strategy that aligns with the company's objectives. Learners will apply their classroom knowledge of marketing principles, sales strategies, and business development to create a comprehensive plan. The project will focus on structuring a cohesive approach that integrates digital marketing, traditional advertising, and sales tactics to effectively reach and engage potential clients.
The deliverables for this project will include a detailed strategic marketing and sales plan document that outlines the proposed strategies for each service line. Additionally, learners will provide a presentation summarizing their findings and recommendations. The plan will include market analysis, target audience identification, promotional strategies, and a timeline for implementation. The final deliverables will demonstrate a clear understanding of the company's goals and provide actionable steps for achieving them.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Groupe Schekina Inc. is a fast-growing Canadian company built on the values of resilience, empowerment, and entrepreneurial excellence. Born from the lived experience of its immigrant founders, Eveline and Félix Seka, the company was created to turn the challenges of integration into stepping stones toward economic freedom — not only for themselves, but for countless others pursuing the same dream.
Initially launched through the acquisition of a franchise, the company has grown rapidly, achieving over $10 million in annual revenue, and continues to expand its reach through strategic acquisitions and diversification. Today, Groupe Schekina Inc. is more than a business — it is a hub of opportunity that actively supports aspiring entrepreneurs, especially newcomers to Canada, through three main areas of activity:
Franchise development and support services
Training and coaching programs for immigrant entrepreneurs
Residential and commercial cleaning services across multiple regions
What sets Groupe Schekina apart is its authentic, grassroots approach: the company doesn't just teach entrepreneurship — it lives it. Its mission is to open doors for others, helping them access the knowledge, resources, and structures that were once out of reach. Groupe Schekina’s work is rooted in a commitment to building a strong, inclusive, and financially independent community, where every person can thrive and contribute meaningfully to society.
With a proven business model and a growing team, Groupe Schekina Inc. is now entering a new phase of structured growth and seeks to formalize its business strategy in order to scale sustainably and inspire the next generation of Canadian entrepreneurs.