The Feminine Intelligence Agency (FIA) is seeking a comprehensive market positioning strategy for its innovative Listening Lab Wellness Tool. This project aims to identify and analyze the current market landscape, potential competitors, and target audience for the tool. The goal is to develop a strategic plan that enhances the tool's visibility and appeal in the wellness industry. Learners will conduct market research to understand consumer needs and preferences, evaluate competitor offerings, and identify unique selling propositions for the Listening Lab Wellness Tool. The project will involve synthesizing classroom knowledge of marketing principles and strategic analysis to create actionable insights. Key tasks include conducting surveys, analyzing data, and developing a positioning statement that aligns with FIA's brand values.

The project deliverables will include a detailed market research report and a strategic positioning plan. The report should outline key findings from the market analysis, including competitor analysis and consumer insights. The strategic plan will provide recommendations for positioning the Listening Lab Wellness Tool effectively in the market. Additionally, a presentation summarizing the research findings and strategic recommendations will be prepared for FIA's review.