Strategic Marketing Plan for Witease Music's Consumer Products
Project scope
Categories
Market research Competitive analysis Customer segmentation Digital marketing Marketing strategySkills
marketing strategies music industry target audience customer engagement strategic marketing market trend brand awareness marketing marketing channel go-to-market strategyWitease Music, a company looking to go to market with consumer product goods related to music, seeks to enhance its market presence and increase sales through a well-crafted strategic marketing plan. The project aims to address the challenges of reaching a broader audience and effectively communicating the unique value of Witease Music's products. Learners will analyze current market trends, identify target demographics, and develop strategies to improve brand awareness and customer engagement. The project will involve researching competitors, understanding consumer behavior, and leveraging digital marketing tools. By applying classroom knowledge in marketing principles, students will gain practical experience in creating a cohesive marketing strategy tailored to the music industry.
The deliverables for this project include a comprehensive strategic marketing plan document, which outlines key marketing strategies, target audience profiles, and proposed marketing channels. Additionally, students will present a summary of their findings and recommendations in a presentation format. The plan should also include a timeline for implementation and metrics for evaluating success.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Witease Music is a music distribution, production, and branding company that connects unique, high-quality music with diverse media projects, from film and television to advertising and digital content. We’re passionate about creating music that resonates, and we pride ourselves on our carefully curated catalog that emphasizes authenticity and culture.