The Resilient Minds Podcast: Growth, Maintenance, and Expansion

Closed
Balance Media Ventures
Edmonton, Alberta, Canada
Eric Balance
Founder
(4)
3
Project
Academic experience
40 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Copy writing Marketing strategy Social media marketing
Skills
film editing audio editing editing graphic design artificial intelligence
Details

Sustain and expand The Resilient Minds Podcast by delivering valuable content, growing its audience, and increasing impact. Focus on strategic marketing, partnerships, and guest management to enhance engagement, broaden reach, and strengthen the podcast’s presence as a leading platform for resilience, personal growth, and meaningful conversations.

Deliverables

Project Focus Areas:

● Content Planning & Strategy: Develop a content calendar for the podcast that ensures

consistent and relevant episodes that align with audience interests, such as resilience,

mental health, and personal growth.

● Guest Coordination & Outreach: Identify and approach potential guests who can

provide expertise, stories, or unique perspectives that resonate with the podcast’s

themes.

● Marketing & Social Media Strategy: Create and implement a social media and

marketing plan to expand the podcast’s audience, leveraging platforms like Instagram,

TikTok, YouTube, and email newsletters.

● Monetization & Sponsorship: Explore opportunities for monetization through

sponsorships, affiliate marketing, or premium content to support podcast growth.

● Listener Engagement: Build community engagement strategies to foster deeper

connections with listeners, such as Q&A sessions, live events, or listener-driven content.


Implementation Steps:

● Content Calendar Development: Plan out topics for the next 6-12 months, taking into

account audience feedback, current trends, and key areas of interest related to

resilience and mental wellness.

● Guest Outreach: Research and reach out to thought leaders, mental health

professionals, and impactful individuals in relevant fields who could offer insights into

resilience and related topics.

● Marketing Campaigns: Create promotional posts, episode teasers, and audiograms for

social media. Use email marketing to promote new episodes and highlight key moments

from past episodes.

● Collaborations & Cross-Promotions: Partner with other podcasts, platforms, or

influencers in the mental health and wellness spaces for cross-promotion.

● Launch Monetization Options: Look into setting up a Patreon, offering paid

subscriptions for premium episodes, or attracting sponsors whose values align with

those of the podcast.

Expected Outcomes:

● Increased podcast downloads and listenership.

● Expanded social media following and community engagement.

● Introduction of monetization strategies that help sustain the podcast long-term.

● Greater variety and diversity of guest speakers and topics.

● Stronger relationship with listeners through increased interaction and community-building

efforts.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Partnerships for the goals

About the company

Company
Edmonton, Alberta, Canada
2 - 10 employees
Business & management, Education, Environment, Events services, Marketing & advertising
Representation
Family-Owned Sustainable/green Social Enterprise Community-Focused

Balance Media Ventures is a dynamic media company focused on creating and distributing impactful content that informs, inspires, and engages audiences. With a commitment to storytelling that drives awareness and positive change, the company specializes in digital media, video production, and strategic content marketing to amplify meaningful narratives.