Strategic Growth and Market Expansion for The Biko Method
Project scope
Categories
Market research Competitive analysis Financial modeling Market expansion Marketing strategySkills
market exposure market opportunities marketing research social sciences growth strategiesThe Biko Method LLC, a startup in the emotional wellness industry, seeks to expand its market presence by targeting new sectors such as spas, rehab centers, and corporate wellness programs. This project aims to equip students with practical skills in business strategy, financial modeling, competitive analysis, and marketing development. Students will work closely with The Biko Method LLC to address real world business challenges, developing a comprehensive growth strategy. Through structured mentorship and regular check ins, students will gain insights into the unique positioning of The Biko Method in the wellness market, while applying their classroom knowledge to create actionable solutions for business expansion.
Students will work on forming and executing a targeted business growth plan based on their research. Their focus will be on identifying strategic opportunities where The Biko Method can position itself effectively within the industry. Through competitive analysis and market research, they will explore gaps in the wellness and performance coaching space to find an open door for expansion. The project will culminate in a concise, actionable plan that aligns The Biko Method’s offerings with market demand, providing practical recommendations for growth and being supported to execute those recommendations.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
The Biko Method LLC is an emotional wellness company that helps people release deep emotional patterns, known as emotional footprints, that shape their thoughts, behaviors, and performance. Unlike traditional methods that take time to manage emotions, our approach works directly with the subconscious to clear these patterns in a single session, creating lasting change.
We partner with spas, wellness centers, fertility clinics, rehab centers, country clubs, and golf clubs to bring this breakthrough method to their clients. Whether it’s helping Olympic and professional athletes stay mentally strong, supporting fertility patients through emotional stress, or enhancing relaxation and healing in wellness spaces, The Biko Method provides a unique solution that goes beyond surface level wellness.
Our process is clinically tested, works with any other wellness practice, and provides real, immediate results.