To reduce overhead and use an email newsletter app more effectively and to structure our mailing lists based on customer segmentation.

• review the current application - constant contact
• review the other choices with Squarespace website email newsletter being the top choice so far
• suggest staying with or migrating to the new software
• set up a customer segmentation foundation for future emails
• test the new system or the reconfigured existing system
• document the process in a planning spreadsheet doc and identify tasks completed and future tasks to continue to improve the process.

1. Current Infrastructure Assessment: Evaluate the existing application architecture, dependencies, configurations, and performance metrics on the current cloud provider.
2. Migration Plan: Develop a comprehensive migration plan outlining the steps, timelines, resource requirements, and risk mitigation strategies for transitioning the application to the new cloud provider.
3. Migration Execution: Implement the migration plan, including provisioning resources, transferring data, reconfiguring settings, and testing functionality to ensure a smooth transition.
4. Post-Migration Validation: Conduct thorough testing and validation to verify the application's performance, functionality, and data integrity on the new cloud provider.
5. Documentation and Reporting: Provide detailed documentation covering the migration process, configuration changes, troubleshooting procedures, and lessons learned. Present a comprehensive report summarizing the project's objectives, methodologies, challenges, and outcomes.