myDeen Education aims to enhance its digital presence and engagement through high-quality visual content. The company seeks to leverage the skills of learners to create compelling photography and videography that align with its brand values and educational mission. The project involves understanding myDeen's target audience and creating content that resonates with them, thereby increasing online engagement and brand visibility. Learners will apply their classroom knowledge of digital media, marketing strategies, and content creation tools to develop a cohesive visual content strategy. The project will focus on producing a series of visual assets that can be used across myDeen's social media platforms, ensuring consistency and quality in the brand's digital communication.

The project deliverables include a portfolio of high-quality photographs and short videos tailored to myDeen's brand and audience. Learners will also provide a content calendar outlining the proposed schedule for posting the visual content on social media platforms. Additionally, a brief report summarizing the content strategy and its alignment with myDeen's marketing goals will be submitted.