Divine Intuitions, a company specializing in intuitive services, seeks to enhance its public relations and damage control strategies. The goal is to develop a comprehensive crisis communication plan that can be swiftly implemented in the event of negative publicity or unforeseen incidents. This project will allow learners to apply their knowledge of PR marketing and communication strategies to real-world scenarios. The team will analyze past case studies of similar companies, identify potential risks, and propose effective communication tactics. The project will focus on creating a proactive approach to managing public perception and maintaining the company's reputation. By the end of the project, learners will have a deeper understanding of crisis management and the importance of timely, transparent communication.

The deliverables for this project include a detailed crisis communication plan tailored to Divine Intuitions. This plan will outline specific steps to be taken during a PR crisis, including key messaging, communication channels, and stakeholder engagement strategies. Additionally, the team will prepare a presentation summarizing their findings and recommendations, providing Divine Intuitions with actionable insights to enhance their PR marketing efforts.