Witease Music is preparing to introduce an innovative product to the market and seeks a comprehensive launch strategy to ensure its success. The project aims to bridge the gap between product development and market entry by crafting a strategic plan that aligns with Witease Music's brand identity and target audience. Learners will analyze market trends, identify potential customer segments, and develop a marketing mix tailored to the new product. The project will involve researching competitors, understanding consumer behavior, and proposing promotional tactics that leverage digital and traditional media channels. The ultimate goal is to create a cohesive strategy that maximizes product visibility and drives initial sales, providing Witease Music with a robust framework for future product launches.

The project deliverables will include a detailed launch strategy document outlining the marketing objectives, target audience analysis, and proposed promotional activities. Additionally, learners will present a timeline for the launch, budget estimates, and key performance indicators to measure success. A final presentation will summarize the strategy and provide actionable recommendations for Witease Music's marketing team.