Digital Systems and Workflow Design
Project scope
Categories
UX design Operations Project management Website development Artificial intelligenceSkills
business systems user experience (ux) design scheduling communication process analysis auditor's report user experience (ux) client onboarding scalability prototypingThe JW Collective seeks to enhance its website, internal workflows, and client onboarding process to improve overall efficiency and integrate AI-driven automations. This project invites students to apply their knowledge in web development, process analysis, and user experience design to identify pain points and recommend practical, scalable solutions.
Students will evaluate the current website for usability issues, analyze internal workflows for inefficiencies, and assess the client onboarding experience for areas of improvement. They will also have the opportunity to assist with similar tasks for new clients, gaining deeper insight into digital marketing operations. By the end of the project, students will have contributed to creating a more streamlined, client-friendly, and growth-ready environment for The JW Collective.
Project Outcomes:
- Gain hands-on experience in process analysis, UX auditing, and workflow design
- Develop a stronger understanding of client onboarding systems and digital service delivery
- Learn to identify inefficiencies in business systems and propose AI-supported automation solutions
- Improve skills in documentation, prototyping, and operational strategy
- Contribute to the creation of a more efficient and scalable foundation for a growing consultancy
- Experience how backend systems support digital marketing services and client success
Deliverables:
Website UX Audit Report
- Evaluation of current site design, usability, content flow, and recommendations for improvements
Workflow Map & Analysis
- Visual maps and written assessments of internal processes (e.g. proposals, project tracking, client communication)
- Identification of inefficiencies or manual steps that could benefit from automation
Improved Client Onboarding Framework
- Redesigned onboarding steps, including updated intake forms, welcome packets, templates, and timelines
- Suggestions for tools/platforms to improve onboarding flow (e.g. CRMs, automations, scheduling systems)
AI Integration Recommendations
- Practical suggestions for AI tools or automations to streamline repetitive tasks or enhance client communication
Final Summary Report or Presentation
- Clear overview of findings, proposed improvements, and implementation roadmap
Optional deliverables depending on skills and interests.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The JW Collective is a purpose-driven consultancy currently offering Digital Marketing services, with the goal of complementing them with Sustainability Growth Consulting.
On the Digital Marketing side, we work with small businesses and mission-led brands to craft clear, compelling marketing strategies. From social media planning, website development, and content creation to brand positioning and customer engagement, we help clients connect with their audiences and stand out in niche markets.
While still in development, our Sustainability Growth offering will focus on helping businesses explore and adopt sustainable business principles to reduce their environmental impact and build long-term resilience. This service area will prioritize practical, cost-effective strategies rooted in circular economy thinking and ethical growth.
Whether building a brand’s digital presence or preparing to rethink its environmental footprint, The JW Collective supports businesses with creativity and purpose.