Ebenezer Solution Inc., a Canada-based tech startup, is developing an innovative product that integrates decentralized technology, data control, and smart infrastructure. The project aims to define a strategic Go-to-Market (GTM) plan to successfully launch this product across multiple sectors, including healthcare, public data, and Web3. The primary goal is to identify key early adopter segments, establish effective acquisition channels, and create a compelling branding strategy. Learners will conduct comprehensive market research, including competitor benchmarking and landscape mapping, to understand the sector-specific needs and regulatory triggers. The project will also explore potential strategic partnerships and government relations to facilitate early adoption and trust-building campaigns.

About the Venture

We're a Canada-based tech startup working on an innovative, sector-agnostic product that combines decentralized technology, data control, and smart infrastructure. Our goal is to bring trust, interoperability, and ethical data monetization to the next generation of platforms.

We’ve built the foundation—but to get to market, understand our audience, and sharpen our strategic edge, we need sharp minds like yours.

What You’ll Do

As part of the strategy and GTM intern team, you will:

• Conduct Go-to-Market (GTM) research to help define:
• Key early adopter segments (B2B, institutional, and B2C if applicable)
• GTM timelines and partner strategies
• Acquisition channels, branding priorities, and messaging tone
• Perform detailed market analysis, including:
• Competitor benchmarking (direct and indirect)
• Landscape mapping of potential users and collaborators
• Identification of sector-specific needs or regulatory triggers
• Deliver structured insights via:
• PESTLE analysis to understand macro risks/opportunities
• SWOT analysis to define our internal position
• Porter’s Five Forces to gauge market competitiveness
• Explore ideas for:
• Strategic partnerships
• Government relations (grants, public-private adoption)
• Early trust-building campaigns (B2G or public sector)

What We’re Looking For

• Students or early-career professionals in:
• Business / Strategy / Commerce / Marketing / Political Science / Public Policy
• OR anyone with sharp research & insight skills
• Strong research, writing, and presentation abilities
• Interest in tech, innovation, decentralized systems, or public service
• Comfortable working with ambiguity and helping define structure

Why You Should Join

• Contribute to a confidential project with real-world scale and social impact
• Gain experience in GTM and market planning for a tech product
• Opportunity to present insights directly to the founder and leadership

Possible Deliverables

• GTM roadmap for one or more verticals
• Stakeholder/partner map for early adoption
• A SWOT, PESTLE, and Porter 5 Forces analysis
• Strategy brief with promotion channels and launch timing
• Launch funnel ideas or suggested partnership strategy

Note on Confidentiality

We’ll fully brief you once an NDA is signed. Until then, assume the product is infrastructure-focused with applications in multiple sectors (healthcare, public data, Web3, etc.).

How to Apply

Use Riipen platform to apply. A short paragraph on why you’d like to work on GTM strategy for a high-potential product would help, and tell us one startup or platform whose market strategy you admire. You can also reach us at careers@ai-builder.ca

The project will culminate in a detailed GTM roadmap for one or more verticals, outlining key strategies for market entry. Learners will deliver a comprehensive SWOT, PESTLE, and Porter’s Five Forces analysis to assess the market environment and competitive landscape. Additionally, a strategy brief will be developed, highlighting promotion channels, launch timing, and potential partnership strategies to ensure a successful product launch.