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AI-Integrated Business Strategy for Expanding LumeSmart Earth Day

Open
Lumesmart EarthDay
Lumesmart EarthDay
Richmond Hill, Ontario, Canada
shohreh sabaghpour
shohreh sabaghpour
CEO & Founder
Project
Academic experience
100 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Environmental sustainability Event planning Artificial intelligence
Skills
digital transformation sustainable development situation analysis thought leadership growth planning sustainable event management strategic planning sustainability initiatives business strategies artificial intelligence
Details

About the Project:

LumeSmart Earth Day is a decade-strong sustainability conference and trade show that connects clean technology leaders, civic partners, and youth to drive environmental action. As we plan for our next phase of growth, we want to explore how AI tools can enhance our business strategy — from outreach and sales to content and operations.

This project invites learners to apply their knowledge of AI tools in business, and help us create a targeted strategic growth plan supported by real AI use cases. Rather than build tools from scratch, students will use existing AI technologies to identify, simulate, or test business enhancements for the conference.


Project Objective:

Develop a focused business growth strategy for LumeSmart Earth Day with 1–2 AI-powered applications that strengthen event operations, marketing, or sponsorship development.

Deliverables

Ideal Learner Profile:

  • Students in AI & Business, Business Technology Management, Digital Strategy, or Innovation & Entrepreneurship
  • Comfortable using or exploring tools like:
  • ChatGPT, Notion AI, Claude (analysis, content)
  • Lumen5, Descript (video/podcast automation)
  • CRM tools or AI sales assistants
  • Knowledge of sustainability is helpful, but not required


Deliverables (Clear, Manageable Tasks):

  1. Business Model Review
  • Short analysis of LumeSmart Earth Day’s structure, goals, and audience
  • Identify pain points or opportunities using AI-driven insight (e.g., sponsorship bottlenecks, limited outreach capacity)
  1. AI Use Case Proposal
  • Propose 1–2 specific, realistic ways to apply AI (e.g., AI-generated sponsor outreach sequences, attendee segmentation, automated podcast summaries of panels)
  1. Proof of Concept or Simulation
  • Create mock outputs (e.g., a chatbot flow, email template series, sample event content using AI)
  • Or simulate usage of a platform (e.g., running a test workflow in Notion AI or ChatGPT)
  1. Final Strategic Report & Deck
  • Include insights, recommendations, AI use cases, sample outputs, and a rollout plan


Why Join?

  • Solve real-world business challenges in an award-nominated sustainability platform
  • Apply AI tools in a strategic, business-focused setting — not just technical
  • Gain hands-on experience in sales, marketing, and nonprofit innovation
  • Be mentored by a cleantech founder and present real results to a national event team


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Climate action

About the company

Company
https://lumesmartearthday.com/
Richmond Hill, Ontario, Canada
0 - 1 employees
Education, Environment, Events services, Science, Clean technology
Representation
Minority-Owned Women-Owned Small Business Sustainable/green Employee-Owned
+ 1

LumeSmart Earth Day Conference & Trade Show is a dynamic, volunteer-driven initiative that has brought together cleantech leaders, innovators, students, and global changemakers every April since 2015. Founded and led by a passionate woman entrepreneur, this annual event is more than just a conference — it's a platform for education, collaboration, and bold climate action.

This year, we proudly celebrated 10 years of impact at MaRS Discovery District in Toronto — featuring panels with industry leaders, global speakers, and a special pitch stage where youth and early-stage entrepreneurs practiced sharing their ideas in a real-world setting.

For a decade, we’ve championed diversity, clean technology, and community-driven sustainability. Our themes have covered everything from renewable energy and smart cities to AgTech, vertical farming, and youth-led innovation. We’ve partnered with government, academia, startups, and nonprofits to spark meaningful conversations and long-term change.

On Riipen, we welcome students who want to make a difference through hands-on projects in event planning, digital storytelling, speaker coordination, sponsorship outreach, research, content creation, and community engagement. If you’re creative, driven, and care about climate, innovation, or inclusive leadership — there’s a place for you here.