Digital Marketing and Design Enhancement for The Biko Method
Project scope
Categories
UX design Graphic design Competitive analysis Digital marketing Social media marketingSkills
experiential learning market analysis market opportunities digital marketing social mediaThe Biko Method LLC, a startup in the emotional wellness industry, seeks to enhance its digital presence through a comprehensive project focused on marketing, social media, graphic design, and website strategy. The goal is to improve engagement and brand differentiation in a competitive market. Students will collaborate with the company to analyze social media trends, create compelling content, and refine marketing messaging. They will also conduct competitor research to identify opportunities for differentiation and suggest website enhancements to improve user experience. This project provides a hands-on learning experience, allowing students to apply classroom knowledge in a real-world setting while receiving structured guidance and mentorship.
Students will develop a social media and content plan, conduct a competitive analysis, and design a set of branded graphics for digital marketing. They will also collaborate on refining messaging strategies and explore opportunities to enhance the website’s user experience and visual appeal. Additionally, they will implement a short-term marketing initiative and present their findings in a final discussion, offering actionable insights and recommendations that The Biko Method can apply to its digital marketing efforts.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
The Biko Method LLC is an emotional wellness company that helps people release deep emotional patterns, known as emotional footprints, that shape their thoughts, behaviors, and performance. Unlike traditional methods that take time to manage emotions, our approach works directly with the subconscious to clear these patterns in a single session, creating lasting change.
We partner with spas, wellness centers, fertility clinics, rehab centers, country clubs, and golf clubs to bring this breakthrough method to their clients. Whether it’s helping Olympic and professional athletes stay mentally strong, supporting fertility patients through emotional stress, or enhancing relaxation and healing in wellness spaces, The Biko Method provides a unique solution that goes beyond surface level wellness.
Our process is clinically tested, works with any other wellness practice, and provides real, immediate results.