The Adaptive Human seeks to establish a strong and empathetic brand identity for Sensory Aide, a company dedicated to supporting parents and children with special needs. The project aims to create a cohesive branding strategy that resonates with the target audience and effectively communicates the company's mission and values. Learners will apply their knowledge of marketing, design, and communication to develop a brand that is both visually appealing and meaningful. The project will involve researching the needs and preferences of the target demographic, analyzing competitor branding, and crafting a unique brand identity that stands out in the market. The goal is to create a brand that fosters trust and connection with families seeking support for their special needs children.

The project deliverables will include a comprehensive branding guide that outlines the brand's visual and verbal identity. This will encompass a logo design, color palette, typography, and key messaging. Additionally, learners will develop mock-ups of branded materials such as business cards, letterheads, and social media graphics, powerpoint branding. The final deliverable will be a presentation summarizing the branding strategy and showcasing the developed materials, ensuring a clear and consistent brand image for Sensory Aide.

*Please note that I will need an english version and french version (Aide Sensorielle)